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Just a Thought - Econo-Mac Revisited
by - January 7th, 2004
It's a brand new year; 2005, that means it's time for a fresh round of speculation about what our good friend and Apple CEO, Steve Jobs, will show off at the San Francisco Macworld Expo.
Last May I wrote a piece that examined the likelihood of Apple popping out what I called an Econo-Mac; this Mac on the cheap would be aimed squarely at PC users longing to enter the Clan of the Mac, but are short on funds. My contention was that an Econo-Mac was just what Apple needed to gain market share.
I mention my article, not because I have an enlarged noggin with matching ego, but because back then, when I wrote that article, a cheap Mac was a good idea; and now, with the iPod bringing more attention to Apple, it's an even better idea.
Now, as the 2005 Macworld Expo looms, stories of a sub-five hundred dollar machine from Apple seems not only possible, but likely. Yet with this latest round of speculation, I've come to realize that more than just a headless CPU is needed to really capture those looking for a inexpensive Apple computer.
It wouldn't be much of an exercise for Apple's famed hardware team to put together a computer that could meet the $500 price target, in fact, many high schoolers could do a reasonable job given access to Apple's exclusive parts and pulling the rest from a local CompUSA. The resulting computer would look a lot like something Michael Dell might offer; useable, easy to reproduce, cheap, and totally lacking any soul whatsoever.
So, if Apple were to create a $500 computer, the resulting machine would have to:
- run reasonably fast
- have FireWire ( for iPod connectivity)
- be easy to own
- be upgradeable (use off the shelf graphic cards, hard drives, so on)
- look extremely cool
That last point is especially true; if Apple wishes to keep it's hard-won distinction as an innovator and provider of cool products, even its least expensive Mac must have the design touch of Mr. Jonathan Ive.
And Apple shouldn't offer just one machine in this new Mac genre, I would think three models would do it: An entry level model that would, indeed, cost $500, and is pretty much stripped down to its digital skivvies; a 'Better' model that would include a bigger hard drive, more memory, better graphics card, and have a price tag of $600; a 'Best' model with even more RAM, hard drive space, and better graphics, and it might even offer a dual CPU, which would clock in at perhaps $800.
Apple would also have to create a line of relatively inexpensive monitors, LCD of course, to go with the Econo-Macs; only two would be needed, a 15" widescreen, and a 17" widescreen model. These would not be as good as the Cinema Display models, but more than adequate for the average user. The price tag on these might come in at $399 and $499 respectively.
So, anyone buying a complete Apple system could do it for $900, or if you have a monitor, or opt for a cheaper third party screen, you could be into a Mac for $500.
So, where does that leave the iMac, or the eMac for that matter? For the time being, the iMac would still hang around, it's just too cool to ditch so soon. Besides, many like the all-in-oneness of the iMac.
The eMac, on the other hand, should be tossed, it had a good run, but it just doesn't fit in today's world, where smaller is the key.
I sincerely hope the rumors are true, and that Apple will actually do some of the things I've suggested. Apple could do a lot worse, and it would give me a bad case of Encephlo-gigantus Egoitus.
Oops, there goes my derby collection.
is a writer who currently lives in Orlando, FL. He's been a Mac fan since Atari Computers folded, but has worked with computers of nearly every type for 20 years.
You can send your comments directly to me, or you can also post your comments below.
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Observer Comments
Fri Jan 07, 2005 1:28 pm Subject: Look at iBook BTO options
That should be a pretty good indication of the options that would be available on the new Mac.
I believe that there will be a slot for a memory upgrade, but wouldn't bet on two slots as it might be like the iBook.
A SuperDrive option is definitely possible, as is a larger HD. The only other thing I see is the ability to have a BTO with a wireless keyboard & mouse - just like on the iMacs.
In terms of on the shelf options I believe that initially there will only be one model available and you will have to go BTO to get more goodies. Apple is probably going to want to minimize the number of in stock Macs (looking at the total range) and I only see a second stock model with a SuperDrive being available.
I agree with the matching displays being available - I just can't see Ives designing a new Mac without designing a matching display. I think "package deals" will also be available, either together in a single box or with a mail in rebate.
QuoteBenton wrote:
I'm guessing the faceless mac will be revealed at MWSF 2005. Delivery maybe deferred allowing for Tiger Mac os 10.4 to be preloaded. Your thoughts?
Depends on when Tiger comes out. If soon, then yes. But if Tiger won't be out until July or something then they might not wait.
Fri Jan 07, 2005 3:15 pm Subject: No LCD for Me
I don't trust the LCD monitors with my boys, as the oldest is three. They're probably fine, but I'd have to be convinced. We've got a 19" CRT sitting at home that used to be connected to a G3 (that we gave away), so the monitor isn't the issue. Right now we're thinking refurbished Power Mac due to hard drive considerations, so this econo-Mac would have to allow for a good sized hard drive for us to go with it. If it's geared toward the PC crowd, limiting HD size and RAM works better than it would for the Mac crowd. I'm far from being an expert user, but I've got a ton of video sitting on an external drive that's nearly full. My 60 gb drive doesn't hold much when it comes to the video.
Fri Jan 07, 2005 3:21 pm Subject: BTO = Built To Order
I picked up a recon eMac from Apple in '03 for less than $600 and, while it's a great computer, the thing is just too friggin' big and cumbersome to compete anymore (it's a pain to move when there's nothing to grab onto...it's like a 50-lb egg!). Light weight would bring more versatility to such a unit; you could even throw it in your briefcase and hook it up at work or at a friend's house.
There are many of us with a stash of perfectly good CRTs of various vintages hoarded away in the basement or garage.If not, you can scout your neighborhood and find them out on the curb on any given weekend. Not as slick as an LCD, but we're talking CHEAP here. And free stuff is always a Good Thing (TM).
So mark me down for one, or two econo-macs, and as long as somebody (Marathon?) comes up with a 1U rack-ear kit for us mobile-musician-types (a large untapped market I think!), I'll be thrilled!
And yes Vern, it's GOT to have a cool Ive design to set it apart from the pack. As long as it doesn't look like the mutant cousin of the ol' LC, count me in! I don't neeeeeed another Mac, but since when has THAT stopped any of us??!
-Ken P
PS: "...stripped down to its digital skivvies..." ?!!! Eewww!!!! ![]()
Fri Jan 07, 2005 3:49 pm Subject: looking at an entertainment system
what I'd like, apart from the technical stuff everybody likes to cover:
- easy tv connection
- zone-free dvd
- dvd-writer
- easy hd recording
- easy pick-up recording (I'm serious, I'm about ready to give up on my records, provided I can easily digitize them)
- and the obvious: easy audio connectivity for itunes streaming and having cool audio with the dvd...
- some wireless options to connect to other PC's in the household (mac/windoze)
- a remote
in short: a REAL home entertainment system that capitalizes on what people already own (records, dvd's, pictures, iTunes songs, cd's, oh and TV's and stereo's and computers ...)
imo the other stuff (running office or iWork) is totally optional, most people have pc's that do that already. But if it can, cool. Why not.
QuoteThat joke's getting a little old man. Props for trying to be funny though.Bookman wrote:
If the internals aren't upgradeable, there is no point in releasing this computer. Sure, it won't run Doom 3, but there are a good many games out there that would do fine on a 1.25 gHz G4 provided you could put something better than a geForce 5200 or 32MB Radeon 9200 in it.
QuoteI think you posted in the wrong thread, yo. This is the cheap iMac thread. Not the OS X media center edition thread. But FYI: considering that in a Windows-dominated world, MS has sold about 3 media center PCs, don't hold your breath for Apple to jump on that bandwagon! And why even waste space typing in something like "region free dvd"? We all know that is not possible. Perhaps you'd like it to come with a little baggy of cocaine too? Moron.zpok wrote:
what I'd like, apart from the technical stuff everybody likes to cover:
- easy tv connection
- zone-free dvd
- dvd-writer
- easy hd recording
- easy pick-up recording (I'm serious, I'm about ready to give up on my records, provided I can easily digitize them)
- and the obvious: easy audio connectivity for itunes streaming and having cool audio with the dvd...
- some wireless options to connect to other PC's in the household (mac/windoze)
- a remote
in short: a REAL home entertainment system that capitalizes on what people already own (records, dvd's, pictures, iTunes songs, cd's, oh and TV's and stereo's and computers ...)
imo the other stuff (running office or iWork) is totally optional, most people have pc's that do that already. But if it can, cool. Why not.
Fri Jan 07, 2005 5:36 pm Subject: The True Sleeper Market
I've been reading about how this iMac mini would be a great media machine or whatever, but the true potential of this machine is being completely missed: any location where deployment of multiple computers makes sense. iMac mini == instant cluster.
All the pieces are there: xSan, xGrid, and Rendezvous (or whatever they're calling it these days). All you need is the cluster node to tie it all together. Get a network of these in the office and a reasonably fast network and all of a sudden, your so-called low-powered Mac is borrowing cycles from its neighbor to get its work done. Roll a site license of Microsoft Office or some other Office-compatible application suite, and you have an installation strategy that can compete with Dell. For educational institutions that need a nice little computational cluster without the budget that would allow them to buy a stack of xServes these would be a god-send. Heck, for public schools looking to replace their misguided Windows purchases these would be perfect.
The sleeper market isn't in Media Centers. Let Tivo and Microsoft duke it out over that low-profit space. The real market for these is volume deployment in education and businesses. I truly hope these units come to pass. These boxes will replace my company's white-box Linux thin client strategy in a heartbeat.
Pretty good thoughts overall, although I don't agree that they necessarily need to dump the eMac. Refresh or revamp the line, maybe, but remember it was designed for a specific market -- education, where they value less-fragile CRT displays and big heavy all-in-one units which can't walk off very easily -- and was only released the the general public because, hey, they're already being built, if someone else wants to buy one, why not?
Just saw an old friend the other day who recently bought an eMac that he shares with his 2 and 4-year-old sons, and he absolutely loves it.
"We all know that is not possible. Perhaps you'd like it to come with a little baggy of cocaine too? Moron."
Ah the cut and thrust of debate, the exchange of intelligent insight... Don't know under which rock you live, but here in France the sun is shining and while there aren't any roses to smell yet, I can hearthily reccomend lifting your head out of the toilet bowl. As for what's not possible, I've bought three zone-free DVD's so far, all legitimate machines, doing as advertised. But keep your little baggies, I think you can use them.
Cheers
QuoteSound like Microsoft strategy. As the current war is about QuickTime vs Windows Media, I feel there is no need to adopt this strategy which is meant for Mac vs Windows war. The OS war for desktop is over.Anonymous wrote:
... Maybe Apple need to develop 3 threads of OSX: "Business" [designed to run on bargain-basement hardware so comes with the iApps etc stripped out - can't have staff watching movies when they're meant to be working - and with MS-Office really tightly integrated], "Creative" - with the iApps and all the eye-candy stuff for top-end systems, and finally "Home" with optimisation for gaming, general email/web-surfing etc.
IF there is a sub $500 (or even sub $600) headless mac then it needs to have more appeal than just a low-end headless system.......people can get PC's and refurb Macs for that price....
If, however, the box has TV inout/outputs....code-free DVD player and some sort of Tivo-lite software then we are looking at a real computing/media revolution.
And Apple is all about revolution.....
Biff.....
Quote
Biff wrote:
I think you posted in the wrong thread, yo. This is the cheap iMac thread. Not the OS X media center edition thread. But FYI: considering that in a Windows-dominated world, MS has sold about 3 media center PCs, don't hold your breath for Apple to jump on that bandwagon! And why even waste space typing in something like "region free dvd"? We all know that is not possible. Perhaps you'd like it to come with a little baggy of cocaine too? Moron.
Before you call someone a moron, check your facts.
Code-free DVD players are widely available (I have 2) and they are a god-send.
zpok hit the nail on the head. People who have cheap PC's have them for convenience and price. Changing OS's and programs isn't convenient and the paramount thread of this discussion is price.
If this box has what zpok states (or even a subset thereof) and would fit in my entertainment center, I'd buy it in a heartbeat (provided it was under $600)
Mon Jan 10, 2005 6:21 am Subject:
This may be getting a tad off-topic, but try VLC for DVD playback. It doesn't care which region your drive is set to. http://www.videolan.org/vlc/
QuoteAnonymous wrote:
I've said it before - a cut down barebones iMac could be a hit in the corporate world for telesales boiler-rooms, generic office duties etc - but for this sector Apple need 100% compatibility with the existing Windows-world, which means IE and ActiveX and .NET; without this it just doesn't sell to the medium-sized corporates let alone the big boys.
And I've said before: Getting in bed with IE and Active X and .NET is a sure sign of corporate malaise. Check out The Register for yet another reason to avoid them.
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