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Just a Thought - Is Dell Dissing Its Customers?

by

- February 25th, 2005

Here's a riddle for you: Why would a company known for selling cheap PCs, making a tidy profit at it to boot, stoop to such plaid sports jacket practices as bait-and-switch, or misleading advertising?

I'm not talking about Apple, though the company is being sued for 'deceitful' practices in France; no, I'm referring to Apple competitor and PC vendor extraordinaire, Dell. It seems that a group of folks in California feel that Dell has been less than honest in its ads for some of its less expensive products and is suing Dell for false advertising. Some of the complaints include bait-and-switch charges, or switching an advertised product for a lesser product, and charging nearly three times more than the advertised price for another product.

What strikes me as being odd about this particular lawsuit is the notion that Dell would bother to do something so silly as to jeopardize its hard won reputation for being a reasonably decent company to buy from. While I know that some businesses engage in less than honest sales tactics, Dell really doesn't have to resort to such things to keep its stock holders happy. PCs are like potato chips to Dell, and if a person isn't happy with what he or she has, it would cost the company more to troubleshoot the problem than to just replace the computer.

This is a lesson Apple has learned with its iPods; instead of frustrating customers with technical mumbo-jumbo and dropping them into some arcane repair loop where their iPod may be missing in action for weeks or even months at a time, Apple simply verifies the problem and, if verified, replaces the iPod. The customer is happy, and walks away with a positive experience, and Apple is happy because it now has a potential customer for other Apple products. This is not rocket science, just good business.

This is a lesson I cannot believe is lost on Dell, as its entire business is based on giving a positive customer experience. Again, PCs are like potato chips, you can get them anywhere from a variety of vendors, and, beyond the minor differences in how they are made, they all pretty much taste the same.

What value Dell adds is in its support for its products. If people are unhappy with how Dell resolves problems they will simply go somewhere else, and perhaps sue as they walk away.

Of course, none of this means that Dell didn't do the things it is getting sued for; it's a well know fact that Dell keeps squeaky tight margins on its products, depending on volume selling for its profits. If things aren't going well for the company it might pull some nefarious sales stunts to meet some quota.

Why should I, or any Apple fan, care about what Dell does to its customers? Well, I don't think of Dell customers as Dell customers; I think of them as potential Apple customers who just haven't realized it yet. People unhappy with Dell products and practices go elsewhere for better products and better practices, and we know that Apple is aces in the eyes of its customers; the French notwithstanding.

So, I will be watching how this lawsuit unfolds. If others join in, or if similar lawsuits pop up in other states, it could mean that something's fishy in Dell. If so, Apple might want to think about pumping up its production just a tad.

is a writer who currently lives in Orlando, FL. He's been a Mac fan since Atari Computers folded, but has worked with computers of nearly every type for 20 years.

You can send your comments directly to me, or you can also post your comments below.

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Show: Subjects Only | Full Comments
Close Name:iggyb Posts: 112 Joined: 09 May 2003
Subject: New Dell DJ

I'm not sure if Dell is really that much worse than any other computer company when it comes to pricing stuff. From friends of mine that have ordered Dells, they're pretty happy with the price, and very happy with the service.

That said, when I saw them advertising the Dell DJ 30GB could hold 15,000 songs, while the Apple's 30GB iPod could only hold 7,500 songs, I knew right there that the company is just plain lying.

Compressing songs twice as much in order to gain twice the capacity is nothing more than trying to fool the consumer. Most of us on these posts know the diff, but a lot of people who are ignorant to song compression will think that Dell can just plain hold more. I hate them for that piece of deceit.

Because of that, I can't give them the benefit of the doubt. I hope they lose.

View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Talk About Deceitful - Apple Takes The Cake
View Name:Guest
Subject: RealtyJerk
View Name:Guest
Subject: Hey, RC...where ya been?
Close Name:Small White Car Posts: 1953 Joined: 02 Jul 2004
Subject: Re: Talk About Deceitful - Apple Takes The Cake

Quote
RealityCheck wrote:
Apple without a doubt is one of the most despicable and deceitful companies on earth.


Ohhh...you were fired by Apple, weren't you?

I could never figure out how you knew so much about products you didn't like. Why bother to learn all that stuff if you didn't care?

This makes sense.

View Name:Guest
Subject:
View Name:Guest
Subject: Back from therapy, RC?
Close Name:fartheststar Posts: 213 Joined: 04 Jan 2004
Subject:

Quote
RealityCheck wrote:
Apple's RDF is world famous. Remember when OS X was supposed to speed up your Mac. OS X is still slower than classic OS 9.


You must know this because you installed OSX on YOUR MAC?
LOL.

View Name:Guest
Subject:
Close Name:Small White Car Posts: 1953 Joined: 02 Jul 2004
Subject:

Quote
Anonymous wrote:
Now if you could point out some areas of slowdown, we could possibly point out how to fix them. Also, what type of machine are you trying to run OS X on?


He's not running anything on anything. Ignore him.

You bring up a good point, though. Most of the bad things people say about OS X went away with Jaguar.

View Name:Guest
Subject: Just FYI
View Name:Guest
Subject:
View Name:Guest
Subject: RC is Right!
View Name:Guest
Subject: Support ads
View Name:Guest
Subject:
View Name:Guest
Subject: think about it...
Close Name:heifer Posts: 49 Joined: 25 Sep 2001
Subject: Dell's attitude = Apple customer

Guy I work with called Dell on one of their ads, to be given the treatment, bait and switch, add-on costs. He was very frustrated with the experience. Called later but had the same result. Knowing me exposed him to serious Apple propaganda, although I try to recommend the best solutions for people, which is most often a Mac, but not always.
Anyway, he called Apple and was so impressed with the knowledgeable, helpful and "not pushy" rep. He bought an iBook.
Thanks Dell.

View Name:Guest
Subject: Thanks Dell for giving Apple another happy customer
View Name:Guest
Subject: G3 iBook
View Name:Guest
Subject: RealityCheck Admits He's Wrong
View Name:Guest
Subject: Whoever this RC f**ker is...
View Name:Guest
Subject: Re: Whoever this RC f**ker is...
View Name:Guest
Subject: you be nice
View Name:Guest
Subject: Re: you be nice
View Name:Guest
Subject:
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Subject:
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Subject:
Close Name:Intruder -   TMO Mac Specialist Posts: 2936 Joined: 07 Jul 2004
Subject:

^^^^^^^^^

Really helps his argument with scatalogical insults.

View Name:Guest
Subject:
Close Name:randompro42 Posts: 216 Joined: 25 Sep 2003
Subject:

Quote
Guest wrote:
Quote
Guest wrote:
"Apple without a doubt is one of the most despicable and deceitful companies on earth."

Yet Microsoft was convicted while Apple wasn't. Interesting, huh? If you want to talk about dispicable, how about the fact that Microsoft knew the power cords of 14 million Xbox consoles manufactured before October 2003 could heat up so badly they'd burn a person, but they didn't release that information and recall the cords until February of this year?

They knew about a dangerous product, but they sat on the information. There are reports of people getting burns and entertainment centers getting wrecked because of it, the defective cords could have caused a house fire.But Microsoft knew since 2003 and they didn't say a word until 2005. What's their excuse? They were "gearing up for a recall".

So, if you call Apple one of the most dispicable and deceitful companies on Earth for what little shady things they've done, then you must consider Microsoft the embodiment of evil for the very many despicable and deceitful things they've done. Things that have been much worse then Apple's ever done, infact.

"OS X is slow. Jaguar sucks. It's slow, and I run it on a dual 1.8 ghz."

Now THAT'S disinformation.


No, it's not. It's too slow. YES, it is. I'm the running the computer, not you, you pathetic turd.


if you really have a problem with the speed of your dual 1.8 G5, i would be more than happy to take if off your hands

and its so great that guests have come to merely making baseless insults against other guests-- it makes it easy to spot the true wintel users

TRO

View Name:Guest
Subject:
Close Name:Nookster Posts: 95 Joined: 27 Oct 2004
Subject: Ah, I see

It appears that you have confused the meaning of a baseless insult.

Moaning about a G5 - not a baseless insult

"...pathetic turd" - baseless insult.

Hope this helps.

BTW. What do you want for the G5? I could rustle up some porn and a box of your favourite brand of tissues, I'll even spring for a lap dance.

I recommend Kleenex Aloe Vera.

View Name:Guest
Subject: Re: Ah, I see
View Name:Guest
Subject:
Close Name:Dean Lewis Posts: 156 Joined: 29 Sep 2001
Subject:

But he doesn't want to fix it. He wants to continue whining about it. Some people like their misery.

Oh, and let's keep responding to him. He loves that. I was going to stop in another thread, but it's actually turned into a great way to pass a few minutes and relax from my work.

By the way, I suppose we could say "she." No reason to be sexist here and assume this troll is a man. For that matter, we can probably say "it" since it sounds like the person may be harboring some serious pent up frustration from some bad surgery.

View Name:Guest
Subject:
View Name:Guest
Subject:
View Name:Guest
Subject: Price Changing
Close Name:Aphelion Posts: 77 Joined: 14 Jun 2001
Subject: Mac Idiots

This site, like many other Apple oriented sites, has started to collect fleas. Reality Check as a prime example.

Tired of the bugs their Windows systems collect, they want to bug us too.

I'd wager that the poster with the "slow" G5 has never used a Macintosh in his life. He's just one of the fleas with a different approach.

Yeah, we're idiots for having superior computers.

Close Name:mloader Posts: 21 Joined: 03 Sep 2002
Subject:

Quote
heifer wrote:
Guy I work with called Dell on one of their ads, to be given the treatment, bait and switch, add-on costs. He was very frustrated with the experience. Called later but had the same result. Knowing me exposed him to serious Apple propaganda, although I try to recommend the best solutions for people, which is most often a Mac, but not always.
Anyway, he called Apple and was so impressed with the knowledgeable, helpful and "not pushy" rep. He bought an iBook.
Thanks Dell.


That ROCKS!

Close Name:stericult Posts: 18 Joined: 18 Jan 2005
Subject: but why?

It seems pretty clear that Dell uses an array of questionable selling techniques, but I wonder why such a large, successful PC manufacturer feels the need to indulge in these kinds of tricks?
Maybe they wouldn't be successful if they didn't.

View Name:Guest
Subject: