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by
August 6th, 2007
When Apple announces that they will hold a media event it is cause for all sorts of excitement and speculation among Apple watchers. We offer our thoughts, beliefs, and desires about what sort of techno-goodness Apple is about to bestow upon us with wild abandon.
We are seldom right in our prognostications though we posit them with an air of well considered certainty. I know I've been guilty of willful speculation in advance of many Apple announcements and I've been more wrong than right.
That has bothered me of late. How can I be trusted by you, good reader, if my predictions are no more accurate than the bum on the street. (Hmm... the term 'bum' is so anti-P.C., maybe I should use 'socially or financially disadvantaged' or 'dormicilly challenged' or perhaps 'individual of vinolly induced antisocial behavior'.)
To rectify this situation I decided go to the Black Turtleneck himself and ask if he would reveal to me, in advance, just what he has planned for us on August 7. He was surprisingly forthcoming.
"Apple has the lion's share of the portable music player market," he told me. "And we've taken off like a rocket in the smart phone market. Macs are starting to come on strong in just about every computer market there is, so I had to sit back and seriously think about where I wanted Apple to go next. It didn't take me long to figure that one out: Pogo sticks.
"See? When I was a kid I had a pogo stick, but I could never get the darn thing to work. I'd jump it and bounce once maybe twice, but that's it. It was very frustrating. The pogo stick design has not changed for a very long time and I think it's a market that's ripe for some innovation. Even better, Microsoft hasn't considered the pogo stick market at all, so Apple can pretty much take it over completely.
"So, on Tuesday I'm going to announce an Apple branded USB powered Pogo stick. It will have no buttons (I don't like buttons) and it will have a sealed battery that should last for 3000 full charges before needing a change. That's a lot of pogoing.
"I was gonna call it iHop, but that pancake business has been around for a while and I'd probably lose that fight. So. I'm going to call it iPogo. Some silly little software company has that name already, but I'm sure we can come to some sort of arrangement. Yeah, iPogo. That'll work!"
So, there you have it: iPogo. Apple is set to revolutionize the pogo industry, and change how we look at pogo sticks forever. Apple techno-goodness on a stick.
I want one already.
Vern Seward is a writer who currently lives in Orlando, FL. He's been a Mac fan since Atari Computers folded, but has worked with computers of nearly every type for 20 years.
Just a Thought Archives.
Observer Comments
Mon Aug 06, 2007 12:55 pm Subject: Don't do it Steve!
Tue Aug 07, 2007 1:42 am Subject: And Next we have the........
Tue Aug 07, 2007 12:18 pm Subject: Re: good one..but
Quotemiranderm wrote:
must admit this was funny until my mind kicked in. Now I can more comfortably read your column with an expectacy for frivorly content.Like everyone else guess will have to wait for 7th for the formal pogo announcement
It's my philosophy that life can't be as serious as some would make it and a bit of frivolity is a good thing. The problem is, when it comes to columns, readers don't always know when you are just messin' around. I didn't think that was the case here since it seemed obvious from the start that I was having fun.
I try to keep my columns light on purpose; there's enough 'serious' columns and editorials out there, I don't think we need another. On the other hand, the stuff I write about is serious.
Even this article is based on the serious notion that speculation can be taken too far.
Does that mean that I'm not a 'serious journalist'? Yeah, I guess it does.
Does it mean that I shouldn't be taken seriously? Well, that's up to you. If the stuff I write about makes to think in any way then I've done my job.
Besides, how do you know Steve Jobs didn't tell me those things? There might have been a serious pogo stick incident in his life which might prompt him to think about designing one.
In fact, I'll ask him.
Ya neva know.
Vern Seward
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