The amazing thing about this is how freaking often the grammar gets criticized. Often without even stooping to the analysis 'What meaning of these words would make this grammatically correct?' Even ignoring poetic license to do anything you damn well please. (Which, being Apple, is the freaking point anyway)

Think Differently.
An imperative command to change one's thinking.
You're to modify your thinking - as directed by the adverb.

Think Different.
An imperative command to think "Gosh, that's _different_".

The statement is we are the _embodiment_ of different.

The command 'Think Red' would bring to mind things that embody 'redness'. Say apples, fire engines etc. Think high, think low, think beige-box. Ok, please _don't_ think beige-box. IOW: Think different.

Seth Jayson felt sufficiently moved to criticise Steve Jobs for his poor fifth grade grammar.

It's a shame that Jayson made similar errors when using expressions such as "especially the ones who write me" and " I wasted entire days trying to coax the new Mac OS to make nice with a variety of printers."

Clearly he's no better qualified to talk of grammar than of Macs.

Alan Audio

Great posts about grammar, especially about the meaning of "Think Different." The definition the Guest mentioned has always been obvious to me, and I, too, have been frustrated by the incorrect criticism on this point.

Bryan
Editor
TMO

Personally, I'd rather think different than beige-boxly.

+

I know nothing about stocks. I admit that. But as a communications professional with 16 years experience, I know more than my share about the professional creative print industry.

And I can say, with no threat of contradiction, that Seth Jayson has gotten into Rob Enderle's stash if he honestly believes that bargain-basement PCs are better than Macs with anything to do regarding print.

As the Corporate and Marketing Communications Manager for my employer, my job is on the line if I pick the wrong hardware, software, or third-party vendor for anything...let alone our yearly Annual Report. My trusty 933 MHz G4 and 17" Apple LCD are so well-calibrated that hard-copy proofs are a thing of the past. This year's Annual Report, like last year's, was PDF proofed only. Try that on a PC? I wouldn't if my job depended on it.

While Rohrich Corp of Akron prints our (II-VI Incorporated) Annual, Copy Craft of Texas handles most all of our other offset CMYK printing needs. And CopyCraft's HUGE...going through 80# offset paper by the semi-truck load on a daily bases. Let's take a look at what computers they prefer:

http://www.copycraft.com/equipment.html

Hmnn...90 Macs to 15 PCs. Perhaps this should tell Mr. Jayson something?

If that's not enough, I'll tell him something right now: Mr. Jayson, I have no idea what "photojournalism workshop" you're a part of, so perhaps you can tell me: What workshop? What software are you running? Photoshop? Quark? InDesign? Now, about those printers...are these professional offset printers, a la CopyCraft? Or desktop lasers and inkjets? In the case of the pro offset printers, who do you use? What equipment do they run? (FWIW, both CopyCraft and Rohrich are 300 line screen -- not DPI; you do know the difference, I assume? -- waterless presses with NO forgiveness for sloppy files.) In the case of desktop printers, are we talking great inkjets from Epson? Color lasers from HP? Ricoh Aficio multifunction machines? Specifics, Mr. Jayson!

I network to all such printers every day. In addition, I have two 75 gig IBM hard drives in my tower, a LaCie 200 gig external hard drive, and a 12 gig VST hard drive all running smoothly. At home, my 800 MHz G4 tower plugs and plays with the VST drive for work-to-home file transport, while an AsanteTalk enables me to use my beloved legacy HP 5MP laser printer via an Ethernet-to-LocalTalk bridge. An Epson inkjet plugs and plaus effortlessly via USB, as does my Kensington Pro mouse. (Drivers? Never had to install any.)

Oh well, perhaps this is all signs that I am merely a brainwashed Apple cultist. But all I know is this: If I don't deliver, I don't have a job. If my color is inaccurate, I don't have a job. How nice it must be for you to have so much inaccuracy in an article, and still have a job.

Wanna talk about corporate loyalty? Back when I was in Seattle, I was part of Microsoft's XBOX game testing program. As I walked to the testing room, I walked through their development offices, particularly ones concerned with graphics devolpment, charachter, and level design. Their platform of choice? PowerMacs.

Keep in mind that some commentators like Mr Jayson write controversial articles such as this not because they truly believe what they are writing, but to maintain their visibility. If one is not controversial, one is not visible; not visible is not necessary and will soon be looking for real work.

In this case, I think he had to write it beacuse its a debate. Debates are pretty stupid when both parties agree.

Not nearly as many drivers for the miriad of PCL printers. I have a Dually G4 and was giving a HPLJ 5M (not MP) and I couldn't get the mac to print to it. Prints fine from my wintel laptop and is a great secondary printer at our company ( we are a very small shop - lots of 'donate hardware' Since I couldn't use it at home with my mac, I use it at the office with my wintel laptop.

I don't agree with Mr. Jayson's attack on Apple, but I feel the Apple's stock price (and not the company itself), is set up for a fall. One bit of bad news--say, missing earnings per share expectations by 3 cents or more--and the stock price will fall 20% or more.

When a stock has a high P/E, as Apple does now, it's because the market expects everything to come up roses; they expect nothing but good news. A single bit of bad news and a stock with a high P/E can come crashing down very quickly.

Don't believe me? Look what happened to Apple's stock after they announced disappointing earnings on September 28, 2000 after the market close. The stock closed at 53.50 (adjusted for splits) that day; the next day, it closed at 25.75, losing more than half its value in a single day.

http://finance.yahoo.com/q/hp?s=AAPL&a=08&b=20&c=2000&d=08&e=30&f=2000&g=d

I'm a big Apple fan, and a former stockholder (who is maybe bitter for having sold at just under $20, though I still made a profie). I believe Apple is a strong company, but do believe the stock is currently overvalued for the short term. 5 years from now, Apple may have gained enough market share to justify the current, or even higher, stock price. But mark my words: IF Apple's earnings disappoint for a single quarter, expect to see a very large drop (20% or more).

Short term, I would not buy the stock at this price. Long term, I'd wait for a large price drop as a buying opportunity, and expect to see sizable gains over a 5 year course.

Of course, I'm no stock advisor, and how seriously can you take a guy who sold AAPL at under $20?

is he never specifies his problems. if you tried plug and play with printers older than 3 years, yes, you'd have trouble in os x, because at the time the most support was for nine. crapola pcs were *also* supported at the time.

and your statement that "printer thing is true" is so general, i wonder what you *really* use. in terms of using anything from this year or last, whether in jaguar or panther, there have been no issues.

i, as a freelancer, have to often hook up to printers i'm not in control of, purchased, or set up. and yet time after time, not only do i connect to the client's network without a hitch, but i have always been able to not only find the printer they wanted me to use, but all others on the network.

common response? "huh.. you found THAT printer too?"

yeah. plug and pray my asssssssss.

I think that the stock is riding a wave of emotion from what is going on in Apple's market. Look at the overall news on Apple:

G5 iMac, getting strong reviews, cheaper than comparable Dells & Gateways and selling very well.

New generation iPods and the iPod mini supply problem is just about over.

Some universities report that iBooks took 60% of notebook sales.

New super computers using Apple G5 servers blowing out the price-performance standards normally associated with speed in this area. Also cheaper on power by a huge margin.

The Music Store moving past 100 million songs and growing.

Internet security reaching a crisis level and Macs are safe while MS flounders, seemingly lost and impotent. Wanna be safe? Get a Mac.

Tiger on course to deliver features in a few months that MS is stripping out of their next OX that comes out years from now.

All the news is on Apple's side right now - hell, even IBM is delivering G5 chips. It's not abnormal that people are reacting to this real world situation by purchasing Apple stock.

I think you are absolutely right, kenaustus. And when people are driving a stock up on emotion, watch out! That emotion can quickly turn south, taking the stock price with it.

Seth Jayson is a print coordinator for the Missouri Photo Workshop.

He probably has a chip on his shoulder because the Platypus Workshop run by Dirck Halstead is more highly regarded in the profession.

-Dan

**Try using any non-Apple MP3 player with iTunes.**

SIGH.

This one always bugs me - iTunes DOES work with other MP3 players. It supports my old Rio just fine, and can even handle firmware upgrades for it.

Yeah, I once had a problem getting my Epson 777i to work with my G4 Cube. Then I realized I had forgotten to turn on my printer!

I wonder if that's where Mr. Jayson went wrong?

i have never used an i pod but i have an archos mp3 player and i think it beats the heck out of ipods. just wish i hadn't scratched the install cd on my desk.