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This Week in Apple History
by Owen Linzmayer
& Bryan Chaffin

January 11-17: The Woz Gets Married, '1984' Starts Showing
January 12th, 2004

With Macworld usually falling in the first 10 days of January, you wouldn't expect too much in the way of major Apple news the next week, and you'd be right. However, with Apple, there's always room for at least a little news.

For instance, in 1998, Steve Jobs showed the world that he and his new team at Apple could do something many thought at the time couldn't be done, and that was to make a profit. That was a big move on the psychological front, and was very important when it came to Wall Street even pretending to give Apple the time of day. On the other end of the spectrum, The Woz got married this week in 1976, though it wasn't to last.

Other bits of news include Larry Ellison's return to the Apple rumor mill with more rumors of an Apple NC (Network Computer), a record Macworld attendance, and more.

January 11-17

1976: Steve Wozniak marries Alice Robertson, whom he met through a popular Dial-a-Joke operation he was running from a bank of phones in his Sunnyvale apartment while still working at Hewlett-Packard. Robertson files for divorce after 14 months, shortly after Apple is incorporated.

1984: Director Ridley Scott's soon-to-be-famous "1984" commercial announcing the introduction of the Macintosh begins playing in movie theaters as a ScreenVision advertisement.

1986: Apple introduces the $2,600 Macintosh Plus with 1MB of RAM and an internal 800K 3.5” disk drive. It was the first Mac with a built-in SCSI port for external devices such as hard drives. The Mac Plus had the longest lifespan of any Macintosh model.

1998: Apple Board Member Larry Ellison continues what became a long track record of talking about what he called an Apple NC (Network Computer). Whether or not the product ever existed, Apple never released an NC device. Apple also posted its first quarterly profit in almost two years for the December quarter of 1997, the first such profit since Steve Jobs' return to the company. Gil Amelio announced his memoirs from his stint at Apple, titled " "On the Firing Line: My 500 Days at Apple Computer."

2000: It's announced that Macworld San Francisco 2000 set a record for attendance, with 85,000 people hitting the show. That was up 23% from the year before, and was seen as a sign of Apple's continued come-back.

2003: Apple officially protests a private settlement reached by the state of California and Microsoft in the state's pursuit of damages from Microsoft relating to the monopolist's antitrust conviction.

is the author of Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company, published by No Starch Press earlier this year (US$13.97 - Amazon).

is the editor of The Mac Observer, and was egged on, in-part, in his obsession with the Mac by Owen's first book, The Mac Bathroom Reader.

You can send your comments directly to Owen and Bryan, or you can also post your comments below.

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