The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Gateway's One: Desperate and Nowhere to Go

Editorial - Gateway's One: Desperate and Nowhere to Go

by , 2:00 PM EDT, September 27th, 2007

On Thursday, Gateway announced a new computer, the One. It looks like a cross between a black MacBook and the new iMac, and a lot of people are talking about it being an iMac killer. Rubbish.

Back in 1998 when Apple was trying to hold things together, they came out with a revolutionary computer, the Bondi blue iMac. It didn't have a great OS, but Apple knew that Mac OS X was coming. In order to hold the fort while Mac OS X was being developed, Apple made bold moves in the design of the computer.

Apple also realized that the Mac OS 8 was weak compared to Windows NT, and so they touted the iMac as easy to get on the Internet. They struck a deal with Earthlink and made getting on the Internet, an onerous proposition back then, as simple as connecting to the phone and power plugs and double clicking a pre-loaded icon on the desktop. Remember the ads narrated by Jeff Goldblum? "There is no step three!"


The Gateway One is nothing so radical, and it's not likely to ever challenge the Mac because it has one fatal flaw, no matter how good it looks: Vista Home Premium.

So, for all those people out there who want to buy a computer with Vista, great. They'll have a cool looking computer that creates just as much frustration and anxiety as Windows ever has.

It's American marketing. Beauty is only skin deep. And it will do precisely nothing to slow down Apple Mac sales, not by any stretch of the imagination. However, it might save Acer/Gateway from extinction while everyone else swoons about mythical iMac killers.

If only Gateway had something better than Vista coming down the road to save the good looking hardware.

Recent Headlines - Updated November 24th

Mon,3:15 PM
BBEdit on Your Mac: Trick Text Files into HTML Syntax Coloring
2:33 PM
TMO Daily Observations: 2014-11-24
11:24 AM
FCC Chairman on Net Neutrality Rules: We’re Going to get Sued
9:30 AM
Sponsor: MacX DVD Ripper Pro Giveaway
9:12 AM
Apple Launches Apps for (RED) Campaign for World AIDS Day
Sat,10:30 AM
iPhoneography 101: Essential iPhone Camera Apps
Fri,6:57 PM
Apple Makes ‘Things for iPad’ Free for a Week
6:47 PM
Judge Approves Apple iBooks $450 Million Antitrust Settlement
5:54 PM
100 AA and 52 AAA Duracell Batteries for $59.99 [Extended]
5:18 PM
Use a PDF to See How Big Apple Watches Really Are
4:45 PM
Why Every Estimate for Apple Watch Sales in 2015 is Completely Wrong
4:30 PM
‘Kingdom Rush Origins’ Tower Defender Released for iPhone and iPad
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!