Dvorak Has Right Idea, Wrong Platform
Editorial - Dvorak Has Right Idea, Wrong Platform
by , 3:10 PM EDT, August 15th, 2008
John Dvorak claims that it's time for Adobe to fight back against Microsoft's Silverlight initiative by porting its flagship apps to Linux. It's the right kind of thinking, just the wrong platform.
Mr. Dvorak, in a well considered editorial took a look at the emergence of Silverlight, the situation with the NBC coverage of the Beijing Olympics, and how Adobe has responded to Microsoft threats in the past. In this case, Microsoft is trying to unseat Flash with Silverlight, and its use on the NBC Olympic coverage is a strategic move by Microsoft, with NBC's consent, to achieve that.
The solution, according to Mr. Dvorak, is for Adobe to stop running from Microsoft, but to turn and fight this time. However, the platform he proposes is Linux. Porting Adobe's flagship Creative Suite to Linux would be shot across Redmond's bow, he wrote.
"Having complete control of a high-powered OS would make all of the performance-demanding Adobe software run rings around any other implementation, if engineered correctly. It would become the viable desktop alternative to both the PC and the Mac," Mr. Dvorak wrote.
The problem with that approach, as I see it, is that one doesn't attack a company that has 90 percent PC market share on a platform that has 1 percent market share. Adobe already has the Creative Suite on the Mac, but they've bungled that product by holding back on aggressive development options, such as 64-bit support on the Mac.
Adobe has developed a reputation, in some people's eyes, of doing things only half way on the Macintosh, a platform that's making dramatic market share gains and that could make a lot of money for Adobe.
Meanwhile, the debilitating struggle between Apple, Adobe and Microsoft to set the standards for Web media and video within a browser is just creating headaches for consumers.
John Gruber has written a convincing essay on why Apple won't buy Adobe. I agree with it. But that doesn't mean that Apple and Adobe can't work smarter together to combat Microsoft on the right kind of platform, Apple Macintosh, with 8+ percent market share in the U.S. and gaining market share worldwide.
Linux isn't the way for Adobe to "shoot the bear" as Dvorak claimed. But a tighter, crisper competitive arrangement between Apple and Adobe is. That means that Adobe focus more on making all their products on the Mac best in class. This lingering and crazy competition between Adobe and Apple: Flash vs. Sproutcore, Lightroom vs. Aperture. Premiere vs. Final Cut Pro is just a drain on both company's resources, and Microsoft knows it.
It reminds me of the debilitating UNIX wars in the 1990s between Sun, SGI, Hewlett Packard, IBM and DEC. Microsoft swooped in with Windows NT, and damaged all those companies and, with help from Linux, ended the era of the expensive, capable UNIX workstation.
Until the climate between Adobe and Apple improves, that MS bear is just going to run down the slowest guy at the camp site, as the joke goes. I agree with Mr. Dvorak on that.
John Martellaro is the afternoon editor of The Mac Observer and a freelance writer. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple Computer. During his nearly five years at Apple, he worked as a Senior Marketing Manager for Science and Technology, Federal Account Executive, and High Performance Computing Manager. His interests, in addition to all things Apple, include alpine skiing, science fiction, astronomy and Perl. John lives in Denver, Colorado.
Observer Comments
Fri Aug 15, 2008 4:33 pm Subject: Adobe as also been dumbing down their interface...
In the name of 'cross-platform uniformity', Adobe has been tossing aside Mac interface standards and usability. And now, doing stupid things like including their Silverlight-competitor (whatever it's name is) with Adobe Reader, just to boost it's installed base, is just another black mark on Adobe's name.
If they want to fight MS, they could try making a first class app for MacOS X. And not have such a complicated registration/authorization setup that only seems to bother legitimate users.
The issue that Dvorak and others don't understand is that Linux is inseparable from open source and the concept of so-called free software. Since Adobe products are neither, I don't see even Adobe helping to raise market share significantly. Sure, Linux will get a huge influx of new users--at first, but I don't see it having any long-term effect. I just don't see it. Let me put it this way, take away those foundations, and you don't have Linux--for better or for worse, that's how it is.
I think that John is onto something with his line of reasoning, but again, I doubt it would happen. On the other hand, were Adobe to open-source the flash source code, then we might see some headway against Silverlight ever gaining a foothold--but again, not likely. ![]()
Lots of stuff mixed here.
In competition about delivery formats (flash vs. SL) it doesn't matter what software the content was made with (pPro vs. fcp).
Every content making software could output using open standard formats and still compete with other software vendors.
Also it is unimportant what linux's market share is before it has any major content making software. Right question would be how many times Mac's market share linux would have after CS is released to it?
Why would Apple want to do anything to stop Silverlight? They have no horse in the Flash/Silverlight fight since Silverlight works fine on Macs.
It would be unseemly for the Apple, who controls the Mac platform, to pick winners and losers on said platform. They already did it by locking in Google as the only search engine in Mac OS X's bundled browser, Safari, but to now try to defeat Flash competitors on the Mac platform goes a bit too far. And how does it help consumers to have companies collude with each other to stomp out competition (i.e. Apple and Adobe colluding to stop Flash competitors)? Doesn't help consumers, and doesn't help Apple.
The problem with Adobe "doing their own" Linux distro and running the CS apps on it is this: Linux users don't like to pay for software. Plain and simple. They like their open source, free as in speech software that they can poke and prod, and alter the code if necessary. Adobe is not in the business of releasing their source code for their golden goose apps - Photoshop, Illustrator, Flash, Dreamweaver, etc. So I don't see this as a viable business strategy, at least under the current conditions.
Microsoft is pushing Silverlight hard, but I don't see it going anywhere. The authoring tools are PC only. The plugin isn't getting any serious traction, Olympics aside. Flash is near ubiquitous. Silverlight is not. That might change, but for now, Adobe doesn't have to worry about MS that much.
If you look at what Adobe are doing with Flash/AIR (particularly the new language for graphics plug-ins and C++ support in Flash 10), along with their announced intention of a 10-year move towards web-delivered applications, they are evidently working to make themselves platform independent.
Where Dvorak may be missing the point is that supporting and shipping a Linux distribution is a non-trivial business. I strongly suspect that Microsoft could, if it chose to, actually undercut any commercial Linux, simply because it has the volume and scale to do so.
I'm unsure it what was opening the Flash source would help stop Silverlight - it is, after all, available on all 3 platforms already, and Silverlight's success, so far, has been through deals MS have done with broadcasters. That is the mistake people made in the past - thinking it is 'may the best technology win'. MS win by going in over the heads of technologists.
I am tired of persons coming online and offering nothing more than just some derogatory quip about a writer with whose opinions they do not agree. It smacks of a lack of intelligence, quite frankly, and should be discouraged. That Guest who made the D O R K comment, should be an unwelcome guest, even a trespasser. Set the dogs on him.
Dvorak was intelligent enough to render an opinion, fairly informed, i might add, on the subject at hand. Why not counter with an equally intelligent argument? I don't yet see anything in the Guest's comments that would convince me to consider Dvorak's comments or Dvorak himself, as dorkish.
Please Guest, explain your thoughts...if you have any on the subject...or do you then consider me also a DORK?
OK you can run opensource apps on OSX, why the hell you can not run proprietary software on Linux? Yes the free users will not buy/use Adobe Suite (for them it is abomination), but there a lot of profs who would use Photoshop/Flash/Indesign/Premiere/etc on Linux. You have a strong/stable OS with natively ported apps this would MS not like... and something more there is a lot bigger problem to make a good crack for Linux
as for Windows.... I think it is not that bad Idea....
That's the problem. Adobe and Apple and MS won't share source code with each other, that's why performance gains have and will always be slow. It's preposterous that app developers don't have access to the entire code chain, but that's the closed source way. Adobe has been ported to Mac forever and performance is the same as on MS. I think that Dvoraks' point is that app performance could shoot through the roof if the same programmers could manipulate both the OS as well as the app. True multi-processor support and programming graphics cards to do image processing etc have gone almost nowhere, and a big part of the reason is closed source.
If Adobe made a move on Linux, absolutely everything would be under their control. Think of an app that runs 2 or 4 or 8 times as fast or more. THAT would be a way to shoot the bear.
This closed source nature of so much of the software world is holding us back so badly and no one really wants to admit it. We are basically driving Ferraris in parking lots.
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