The Mac Observer

Skip navigational links

DealsOnTheWeb Daily Deal: OneCall's Weekend Sale - 20 Great Items at Great Prices All Weekend Long

From The Floor - Day 4 Macworld Attendance Higher, Vendors Report Higher Macworld Sales

by , 6:30 PM EST, January 10th, 2003

From those of us hitting the floor of this year's Macworld Expo, attendance on the first day of the show was off. That's not based on official numbers or comments from IDG World Expos, the Macworld Expo organizers, but rather our own observations, and comments from vendors.

What makes this interesting is that attendance appeared to get steadily better throughout the four day Expo. The show began on Tuesday morning, and runs through 4:00 PM, PST. As the event progressed, it was obvious that attendance was being driven by the many announcements from Apple and other Mac companies.

On Day four, the last day of the show, and typically the slowest day of a trade show, the booths were busier than any other day. Often times, vendors will back up their booths early on the last day, partially due to decreased foot traffic, but we did not see evidence of that this year. This is significant, because it shows that the draw of Macworld is solid, especially when Apple can back it up with exciting new products. In the ongoing battle between IDG World Expos and Apple over the East Coast show, it remains to be seen how this will effect ongoing negotiations on Apple's participation in that show.

Apple's booth was packed, and many other vendors told TMO that this show was far more successful than Macworld New York 2002. Other World Computing's head honcho, Larry O'Connor, told us that sales at the OWC booth were twice what his company saw at the New York show. Other vendors repeated the same mantra: the SF 2003 show has been a huge success from the standpoint of the vendors.

Considering the fact that overall display space remained steady, though the total number of vendors remained steady from last year's SF show, that's a surprising outcome. The effect of the economy on the Mac market had largely been expected to depress attendance for this show. Apparently, no one bothered to tell that to Mac users.

The Mac Observer Spin:

This has been a very good show for vendors, and that means good things for the future of this show. It also reflects well on the Mac market as a whole.

Observer Comments

Show: Subjects Only | Full Comments
Comment on this Article

Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.


Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.


Recent Headlines - Updated Friday, July 4th, 2008

Fri., 7:30 AM
Happy Fourth of July!
Thu., 4:50 PM
Apple Slashes $400 from SSD Drive in MacBook Air
4:05 PM
It's Official - Firefox Sets Guinness Record for Downloads
3:30 PM
Apple Files Patent for a Multi-touch Gesture Language
2:20 PM
Editorial - Mac's Market Share and the Cascade Failure of Windows
1:35 PM
iPodObserver - Apple Slurps Up Samsung's NAND Flash for iPhone 3G
1:05 PM
WSJ: Tips for Switching from Windows to Mac
12:05 PM
iPodObserver - Google Intros Google Talk for iPhone
11:35 AM
iPO Just a Thought - iPod nano Versus iPhone: Decisons, Decisions...
10:55 AM
YouTube Ordered to Turn Over All User Records to Viacom
10:10 AM
Hot Forum Topic - Apple vs. Cell Carriers: Who's Winning the Game
9:25 AM
iPodObserver - Rumor: Best Buy, Radio Shack to Sell iPhone 3G
8:45 AM
.Mac Bookmark Sync Deadline Extended to July 6
8:10 AM
Adobe Reader 9 Hits the Streets
 

The Mac Observer Reader Specials

  • Special Report: WWDC 2008
  • Special Report: iPhone
  • __________
  • Help TMO Grow
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!
  • New Media Expo 2008

Apple Stock Quote

  • AAPL: $170.12. Change Today: +1.94.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

Apple iTunes

Top Deals From DealsOnTheWeb