The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Day 4 Macworld Attendance Higher, Vendors Report Higher Macworld Sales

From The Floor - Day 4 Macworld Attendance Higher, Vendors Report Higher Macworld Sales

by , 6:30 PM EST, January 10th, 2003

From those of us hitting the floor of this year's Macworld Expo, attendance on the first day of the show was off. That's not based on official numbers or comments from IDG World Expos, the Macworld Expo organizers, but rather our own observations, and comments from vendors.

What makes this interesting is that attendance appeared to get steadily better throughout the four day Expo. The show began on Tuesday morning, and runs through 4:00 PM, PST. As the event progressed, it was obvious that attendance was being driven by the many announcements from Apple and other Mac companies.

On Day four, the last day of the show, and typically the slowest day of a trade show, the booths were busier than any other day. Often times, vendors will back up their booths early on the last day, partially due to decreased foot traffic, but we did not see evidence of that this year. This is significant, because it shows that the draw of Macworld is solid, especially when Apple can back it up with exciting new products. In the ongoing battle between IDG World Expos and Apple over the East Coast show, it remains to be seen how this will effect ongoing negotiations on Apple's participation in that show.

Apple's booth was packed, and many other vendors told TMO that this show was far more successful than Macworld New York 2002. Other World Computing's head honcho, Larry O'Connor, told us that sales at the OWC booth were twice what his company saw at the New York show. Other vendors repeated the same mantra: the SF 2003 show has been a huge success from the standpoint of the vendors.

Considering the fact that overall display space remained steady, though the total number of vendors remained steady from last year's SF show, that's a surprising outcome. The effect of the economy on the Mac market had largely been expected to depress attendance for this show. Apparently, no one bothered to tell that to Mac users.

The Mac Observer Spin:

This has been a very good show for vendors, and that means good things for the future of this show. It also reflects well on the Mac market as a whole.

Recent Headlines - Updated November 24th

Sat,10:30 AM
iPhoneography 101: Essential iPhone Camera Apps
Fri,6:57 PM
Apple Makes ‘Things for iPad’ Free for a Week
6:47 PM
Judge Approves Apple iBooks $450 Million Antitrust Settlement
5:54 PM
100 AA and 52 AAA Duracell Batteries for $59.99 [Extended]
5:18 PM
Use a PDF to See How Big Apple Watches Really Are
4:45 PM
Why Every Estimate for Apple Watch Sales in 2015 is Completely Wrong
4:30 PM
‘Kingdom Rush Origins’ Tower Defender Released for iPhone and iPad
1:42 PM
TMO Daily Observations: 2014-11-21
11:53 AM
Google Agrees to Settlement in Rockstar Patent Infringement Fight
9:44 AM
Apple Blocks Outdated Flash Players Over Security Issues [Update]
9:00 AM
iOS 8: Using “Send Last Location”
Thu,8:05 PM
SwiftKey Adds Languages in iOS Without App Store Updates
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!