The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Day 4 Macworld Attendance Higher, Vendors Report Higher Macworld Sales

From The Floor - Day 4 Macworld Attendance Higher, Vendors Report Higher Macworld Sales

by , 6:30 PM EST, January 10th, 2003

From those of us hitting the floor of this year's Macworld Expo, attendance on the first day of the show was off. That's not based on official numbers or comments from IDG World Expos, the Macworld Expo organizers, but rather our own observations, and comments from vendors.

What makes this interesting is that attendance appeared to get steadily better throughout the four day Expo. The show began on Tuesday morning, and runs through 4:00 PM, PST. As the event progressed, it was obvious that attendance was being driven by the many announcements from Apple and other Mac companies.

On Day four, the last day of the show, and typically the slowest day of a trade show, the booths were busier than any other day. Often times, vendors will back up their booths early on the last day, partially due to decreased foot traffic, but we did not see evidence of that this year. This is significant, because it shows that the draw of Macworld is solid, especially when Apple can back it up with exciting new products. In the ongoing battle between IDG World Expos and Apple over the East Coast show, it remains to be seen how this will effect ongoing negotiations on Apple's participation in that show.

Apple's booth was packed, and many other vendors told TMO that this show was far more successful than Macworld New York 2002. Other World Computing's head honcho, Larry O'Connor, told us that sales at the OWC booth were twice what his company saw at the New York show. Other vendors repeated the same mantra: the SF 2003 show has been a huge success from the standpoint of the vendors.

Considering the fact that overall display space remained steady, though the total number of vendors remained steady from last year's SF show, that's a surprising outcome. The effect of the economy on the Mac market had largely been expected to depress attendance for this show. Apparently, no one bothered to tell that to Mac users.

The Mac Observer Spin:

This has been a very good show for vendors, and that means good things for the future of this show. It also reflects well on the Mac market as a whole.

Recent Headlines - Updated August 28th

Thu,6:00 PM
Windows 10 Users Will Be Able to Watch Apple’s September 9 Event
4:59 PM
Griffin’s Twenty Bluetooth Amplifier: $119.99
4:20 PM
PayAnywhere Hops on the Apple Pay Bus
3:20 PM
Amazon’s Failed Fire Phone Was Too Creepy for Customers
1:53 PM
Siri Doesn’t Want to Give Any Hints
1:33 PM
TMO Daily Observations 2015-08-27: Apple’s Sept 9 Media Event, Amazon’s Defunct Smartphone
1:07 PM
Apple’s Next Big iPhone Event is Happening September 9th, and Siri May Know Something
11:53 AM
Amazon Hangs Up on Fire Phone
10:00 AM
Why the Older, Slower 3G Network is Sometimes Better Than 4G
9:22 AM
Another Reason to Update to iOS 8.4.1: Ins0mnia
Wed,9:57 PM
Kelly Guimont Witnesses Penghazi on MacBreak Weekly
6:14 PM
Swatch: We Stole ‘One More Thing’ from Columbo, not Apple
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!