[7:00 AM] Apple Inks Deal With Regional Retailer To Increase Digital Video Exposure
Apple has announced a deal with regional electronics retailer THE WIZ to make its desktop video offering available to more people. The 41 stores are located in the New York metropolitan area. According to Apple:
THE WIZ will create a unique environment where customers can experience iMac DV and iMovie with every major brand of digital camcorder on the market.
iMac DV features Apple's iMovie software, which makes it simple for users to create their own pro-quality home and classroom movies. iMovie uses iMac's built-in FireWire port to digitally transfer the video from digital camcorders into an iMac. iMovie lets users easily rearrange clips, add special effects like cross-dissolves and scrolling titles, as well as music soundtracks and even sound effects. Users can save their movie on iMac's hard drive, send it back to the camcorder to make copies on digital or VHS videotape, or send the movie to friends and family over the Internet.
The Mac Observer Spin: Can you say Think Different? Apple is really starting to push some specific corners in its product marketing strategy now that the 4 corners of its product strategy are firmly entrenched. For those keeping score at home, Apple timed this announcement, a seemingly minor one, for NAB 2000. That said, moving outside of a traditional computer market, especially to a venue as narrowly focused as this deal, is a bold step for the company.