February 1st, 2000

[12:00 PM] iMac On Oprah: You Can't Buy Exposure Like This by Staff For those day time talk show fans among us, yesterday's Oprah Winfrey show was quite a treat. One of Oprah's guests was apparently in live with her new iMac DV. A large segment of the show was dedicated to showing the features of the new iMac, and how simple iMovie was to use. Oprah and the studio audience seemed very impressed, and with good reason. Thanks to Observer Stan for bringing this to our attention. The Mac Observer Spin: The popular media roller coaster that Apple is on took a turn for the positive yesterday with, arguably, the most popular talk show host in America spending time extolling the virtues of the iMac DV. Oprah's target audience, the "common" consumer," is the exact crowd that Apple hopes to wow with iMovie, the self proclaimed "Next Big Thing." Despite some obvious oversights by the popular press (see yesterday's story about the CNN.com site), more and more Apple is getting a fair shake, and some great advertising from sources like the Oprah Winfrey Show and The Wall Street Journal. Things continue to look up for our favorite computer company. Most importantly, a company just can't buy exposure like this. Having the iMac featured like it was on Oprah will sell more iMac DVs for Apple than a whole slew of commercials with Jeff Goldblum and a bunch of kids jumping on a bed. Not that those commercials are bad, it is just that many fans of America's talk shows are looking to be guided in the first place. Oprah Winfrey