You'll get your Mac news here from now on...

Help TMO Grow

Subscriber Login

Advertising Info


The Mac Observer Express Daily Newsletter


More Info

Site Navigation

Home
News
Tips
Columns & Editorials
Reviews
Reports
Archives
Search
Forums
Links
Mac Links
Software
Reports
Contact

January 6th, 2000

[Expo Report] CNBC Shows Favorable Coverage of Apple's New Plans
by Bryan Chaffin

CNBC covered the MACWORLD Expo keynote speech by focusing on Steve Jobs' announcement that he was the "permanent iCEO." The news organization devoted approximately 2 minutes to the story with coverage that included explanations of Mac OS X as well as Apple's new Internet strategy. Several industry analysts were also asked their opinions, most of which were positive. One analyst did comment that she did not understand how the company was going to turn the newly announced iTools into a revenue stream.

The story picked out Steve Jobs' new official status as "permanent iCEO" as the top news from the event. This included the explanation that the "i" in iCEO now stands for Internet. After the story ended, the anchors of the program showed a graph of Compaq's stock and Apple's stock as a source of comparison. For those who don't follow The Apple Stock Watch, Compaq's stock has been languishing for most of the last year. The overall feel to the piece was very positive.

The Mac Observer Spin: Coverage of this nature is of paramount importance to Apple. For one thing, you can't buy coverage like that, especially in the financial community. For another, Apple is being portrayed in a very positive manner which continues to add credibility to the company and its product offerings. Favorably comparing Apple's stock to Compaq's represents a very significant attitude shift in the news media in general.

Apple Computer - MACWORLD Expo SF Special Report



Today's Mac Headlines

[Podcast]Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad

We also offer Today's News On One Page!

Yesterday's News

 

[Podcast]Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds

We also offer Yesterday's News On One Page!

Mac Products Guide
New Arrivals
New and updated products added to the Guide.

Hot Deals
Great prices on hot selling Mac products from your favorite Macintosh resellers.

Special Offers
Promotions and offers direct from Macintosh developers and magazines.

Software
Browse the software section for over 17,000 Macintosh applications and software titles.

Hardware
Over 4,000 peripherals and accessories such as cameras, printers, scanners, keyboards, mice and more.

© All information presented on this site is copyrighted by The Mac Observer except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another .