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January 13th, 2000

[6:00 AM] Baboom! MACWORLD Expo Shatters Attendance Records!
by Staff

In another sign that the Mac market is continuing to become healthier and healthier, MACWORLD Expo management, IDG Expo Management, has announced that attendance for MACWORLD Expo SF 2000 blew away previous records. According to MACWORLD Expo:

Fueled by the resurgent popularity of the Macintosh platform, MACWORLD Expo set a new all-time attendance record by attracting more than 85,000 attendees to it's 16th annual event in San Francisco, held January 5-8, 2000.

The final tally of 85,179 attendees represents a dramatic 23% increase over last year's MACWORLD Expo/San Francisco's total of 69,500, and easily surpasses the all-time attendance record of 76,000 set in 1997. Much of this growth can be attributed to the interest in the hundreds of new products that were being introduced by nearly 500 exhibitors.

According to show organizers IDG Expo Management, last week's San Francisco event was by far the most successful MACWORLD Expo ever held.

"By all accounts this was the biggest and best MACWORLD Expo of all-time," said Nicole Derany, Show Director. "In addition to the new attendance record, many exhibitors told us they sold more software and hardware and generated more sales leads than at any previous MACWORLD Expo."

You can find more information on IDG Expo Management at the company's web site.

The Mac Observer Spin: We have long been of the opinion that success or lack thereof for MACWORLD Expo was a direct reflection on the health and vitality of the Mac market. During 1997 and 1998, attendance to and the overall mood of the Expos was steadily declining. MACWORLD Expo San Francisco 1999 marked the beginning of the upswing as observed here and by our special correspondent Ken Bahdetsure (congratulations on winning the Myth 2 National Mac Gaming Championship Ken!). That upswing was continued in New York 1999, and steamrolled on into San Francisco 2000.

Let there be no mistake about this, 85,000 people sheening into MACWORLD can not be understated as far as the future is concerned. This jives with our own empirical observations as well, including our reports from the Show Floor. Booths were jammed, people were smiling (by and large, and not counting the vendors on the third and fourth day), and the whole show was just crowded. In fact, we might even measure the success of the show by the loudness of the ragged cheer that issues from the vendors when the show organizers announce the Expo is closed on the last day. The louder the cheer, the more tired the vendors, the more successful the show. :-)

We expect the New York show to be equally busy, though attendance typically lags behind the San Francisco show. Mitigating factors include expected hardware announcements (new iBooks, PowerMacs, iMacs, or the fabled handheld in particular. Apple will have already announced new PowerBooks by then), and the official launch of MacOS X. For that matter, the WWDC coming up in the Spring should also see record attendance. With new developers piling into the Mac market faster than you can say 1394 Trade Organization, the next WWDC should be the biggest geekfest this side of a Happy Hour at Starbucks in Redmond.

IDG Expo Management - MACWORLD Expo



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