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January 21st, 2000

[11:00 AM] Apple Adds 5 New Channels To QuickTime TV
by Staff

Apple has announced the addition of 5 new channels for QuickTime TV. The company has added channels for independent film and music makers. According to Apple:

Apple® today added five new channels representing the best in independent film and music to QuickTime™TV (QTV), the Internet's highest-quality network for web-based video and audio.

The new QuickTime TV channels are: AtomFilms, a leading distributor of short-form films, animation and digital media; The New Venue, an online showcase for movies made specifically for the Internet; D.FILM, an acclaimed traveling and online showcase of digital films; V2 Records, an independent music label; and brandnewmusic.com, an online showcase for unsigned musical talent.

"In just seven months, QuickTime TV has established itself as the source for both premium, brand-name content and the best in original, innovative content," said Phil Schiller, Apple's vice president of Worldwide Product Marketing. "The new QTV channels will give new talent an incredible reach to an international audience."

"We chose QuickTime TV to showcase our world-renowned short films and animations because it is the highest-quality, most innovative streaming network available," said Matt Hulett, AtomFilm's chief marketing officer. "Our new QTV channel will give Internet users worldwide the best possible way to enjoy quality, never-before-seen independent films from around the globe."

"We chose QuickTime because it alone provides the highest quality audio over the Internet at any connection speed," said James Toledano, brandnewmusic.com's CEO. "We look forward to using QuickTime TV to help new artists get their big break."

Macintosh® and Windows users can view QTV's diverse content via Apple's state-of-the-art QuickTime 4 Player, which provides one-click access to users' favorite QTV channels as well as the ability to bookmark content from anywhere on the Internet. The QuickTime Player is available as a free download from www.apple.com/quicktime.

You can find more information on QuickTime TV at Apple's web site.

The Mac Observer Spin: Independent film and music are going to become more and more important as the Internet heads into the beginnings of true broadband access. As such, this is a strategic move for Apple as well as a great marketing opportunity for the featured companies.

QuickTime TV - Apple



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