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May 9th, 2000

[4:00 PM] iMovie Embraced By iMasses
by Staff

Apple announced today that the recently released free download of iMovie has proven to be a hit with customers. The company announced that during the first week of the product's availability, 150,000 copies were downloaded. According to Apple:

Apple® today announced that downloads of its iMovie™ video editing software for PowerBook® and Power Mac™ G4 customers have topped 150,000 during the first week it was made available at no charge on www.apple.com.

"Apple's iMac DV models, with their bundled easy-to-use iMovie video editing software, have been a huge hit with almost one million consumers and educators around the world," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "Now, iMovie is an instant hit with 150,000 Power Mac G4 and PowerBook customers too."

iMovie software lets Mac® users create their own pro-quality movies. Users can import video from a digital video camcorder directly into their FireWire®-enabled iMac™ DV, iMac DV Special Edition, Power Mac G4 or PowerBook, and rearrange clips and add special effects like cross-dissolves and scrolling titles. Finished iMovies can be stored on the computer, transferred back to a camcorder for viewing on a standard TV or VHS videotape, or shared with friends and family via a personal Web site built using HomePage, one of Apple's iTools which enables users to instantly build their own Web site hosted by Apple.

System Requirements
System requirements include: a Power Mac G4 or PowerBook with built-in FireWire; Mac® OS 9.0.4; QuickTime™ 4.1; 64 MB of RAM; and a 4-to 6-pin FireWire cable to connect a digital camcorder.

You can find more information on iMovie at Apple's Web site. The download is free, or you can order a CD from the company for US$19.95.

The Mac Observer Spin: This is a good PR score for Apple. By releasing the software for free, Apple was competing for mindshare. Mindshare is just what they have gotten, at least with some 150,000 Mac users. For only one week, this is simply a raving success.

iMovie - Apple



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