You'll get your Mac news here from now on...

Help TMO Grow

Subscriber Login

Advertising Info


The Mac Observer Express Daily Newsletter


More Info

Site Navigation

Home
News
Tips
Columns & Editorials
Reviews
Reports
Archives
Search
Forums
Links
Mac Links
Software
Reports
Contact

May 10th, 2000

[2:00 PM] Can One Man Alone Support Apple In South Africa?
by Bill Troop

This is the question raised by one of the oddest pieces of Apple news to hit the web this week. Africa News Online and IT Web report that Apple South Africa is about to lose 90% of its staff -- going from six employees to one. South Africa's Apple community is reportedly unhappy that Apple is now outsourcing all support, and the remaining employee will be responsible just for marketing. The area that remaining employee will be responsible for is huge: all South Africa and the entire area up to sub-Saharan Africa.

Because the downsizing is so drastic, Apple customers and resellers in South Africa are reportedly worried that 1986 is repeating itself. In 1986, for political reasons, Apple pulled out of South Africa completely, and did not reopen an office in South Africa until 1994. However, there seems to be nothing in the current political situation in South Africa to warrant sanctions from Apple. Thus, although this move is a drastic downsizing, it is not an elimination. And Apple is reportedly not actually decreasing services so much as restructuring them and outsourcing to the greatest extent possible.

Neither Apple nor Apple South Africa had comment at press time.

The Mac Observer Spin: Our take is that Apple may want to move quickly to reassure its South African customers that it remains committed to them. Only one employee to serve such a large area would cause any customer base concern. And as with any curious news story, there's probably more to it than meets the eye. But Apple is reportedly trying to reassign all of its axed Apple South Africa employees to other areas, which effectively prevents them from discussing the matter with the press.

Apple South Africa



Today's Mac Headlines

[Podcast]Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad

We also offer Today's News On One Page!

Yesterday's News

 

[Podcast]Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds

We also offer Yesterday's News On One Page!

Mac Products Guide
New Arrivals
New and updated products added to the Guide.

Hot Deals
Great prices on hot selling Mac products from your favorite Macintosh resellers.

Special Offers
Promotions and offers direct from Macintosh developers and magazines.

Software
Browse the software section for over 17,000 Macintosh applications and software titles.

Hardware
Over 4,000 peripherals and accessories such as cameras, printers, scanners, keyboards, mice and more.

© All information presented on this site is copyrighted by The Mac Observer except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another .