May 16th, 2000

[12:30 PM] WWDC News: Apple And Wolf Camera Do Digital Video Together by Staff Apple has announced today a partnership with Wolf Camera to offer complete desktop video solutions in Wolf Camera retail outlets. They will be based on Apple's iMac DV in Wolf Camera stores throughout the United States. According to Apple: The iMac DV with iMovie and the new Canon ZR-10 camera, will be in 70 Wolf Camera “Digital” stores in the US. Apple's desktop video solutions will be available for purchase in all 700 Wolf Camera stores throughout the United States. "With their strong consumer retail presence, we see Wolf Camera as a perfect way to reach consumers with desktop movies," said Mitch Mandich, Apple's senior vice president of Worldwide Sales. "Consumers can now go to a Wolf Store to get a hands on experience with iMovie, see a range of both DV and digital still cameras working with an iMac and leave the store with a complete desktop video solution." "This is a very important alliance for Wolf Camera, and we hope the first of many unique retail opportunities for both companies," said Peter Liebmann, senior vice president of Merchandising for Wolf Camera. "The iMac DV Special Edition is the perfect complement to digital photography, and allows us to continue to provide our customers with the very latest in technology." You can find more information on Wolf Camera at their Web site. The Mac Observer Spin: Apple is weaving an incredible web of alliances for digital video, evidence that this is serious stuff is for them. Apple could have another winner in its hands. This kind of strategic alliance with a retail establishment outside of the computing mainstream could well be a first for any computer company. Can you say Think Different? Wolf Camera - Apple