[3:00 PM] Sonnet Dons A Tutu For Art Center Sponsorship
Sonnet Technologies has taken product sponsorship to a new level...to the ballet, to be precise. Sonnet has joined the list of The Orange County Performing Art Center's prestigious sponsors, and will sponsor a midsummer ballet at the Center. According to Sonnet:
Sonnet Technologies has joined The Orange County Performing Art Center's list of prestigious sponsors. Sonnet's Year 2000 contribution has taken the form of a sponsorship of the Bolshoi Ballet summer performances at The Center, from June 27 - July 2, 2000. The Bolshoi represents a tradition of exceptional quality and precision that is recognized throughout the world. "Sonnet appreciates and admires these traits and is pleased to associate our name with theirs through this sponsorship," said Farnsworth. "We hope that this year's contribution is just the first step, and that our continuing global success will allow an extended relationship in the years ahead."
The Orange County Performing Arts Center presents the finest in performing arts from around the world, without the aid of government funding. As a nonprofit organization, the Center thrives on generous donations and sponsorships from its community, both private and corporate. Through a number of special programs and activities, The Center strives to nurture the development of understanding and appreciation for the performing arts. "Sonnet has always had a special connection with the performing arts," explains Robert Farnsworth, president and CEO of Sonnet. "Many Sonnet customers are artists and creative professionals who use Macintoshes, and we have based our company's product names on performing arts terminology. In the past year our business has seen exceptional growth and profitability, and we wanted to give something back to our community. The Orange County Performing Arts Center seemed to be the perfect place to make that statement."
The Mac Observer Spin: The Mac Observer offers a big pat on the back to Sonnet for becoming patrons of the art. It's also frankly good to see that the company is strong enough financially to be in a position to do this. The Mac market has come a long way since the dark days of 1996, and it is little things like this that offer the biggest evidence of that change.