May 19th, 2000
[10:00 AM] Earthlink Thinks Different About Their Advertising Thanks To Apple by Kyle D'Addario Earthlink has moved their advertising affiliation to Apple's favorite firm, TBWA/Chiat/Day. The move follows Earthlink's January announcement that they have partnered with Apple to become the computer maker's "official" ISP. According to an AdWeek article:
You can find the full article at the AdWeek web site. The Mac Observer Spin: The long arm of Steve Jobs reaches far... It would be nice to have been a fly on the wall in certain executive meetings at Earthlink to find out just how much influence Apple actually exerted in this move. Perhaps it is coincidental. In any event, it was certainly a good move for Apple to go back to TBWA/Chiat/Day, and it is likely to be a good move for Earthlink. |