Who needs After Dark? Continuing to fill the gap left by the departure of the popular screen saver from the Mac platform, MacSourcery has released a new version of the screen saver creation utility, CineMac for Director. Highlighting version 1.5.6 is full support for Macromedia's Director 8. According to MacSourcery:
The latest Cinemac adds support for Macromedia's Director 8 Shockwave Studio. The new software makes the creation of screen savers easy by converting Director files into screen savers - in less than a minute.
The new software provides users with the same marketing potential that major multinational companies such as Disney, Pepsi, and Chevron have. They are all using MacSourcery's software tools to increase product awareness by using screen savers as market savvy promotional tools.
The screen saver is a novel way to cut through the traditional and tired marketing approaches of broadcast and print media. The screen saver gains buy-in from the target market and provides a new way to promote products through online sites or exhibitions and product launches. It adds a unique personal touch to workstations and can add punch to Web sites and product placement promotions.
Although screen savers may have been regarded simply as desktop decorations in the past, the use of Cinemac for Director software has helped generate awareness for a wide variety of organizations from the 1996 Olympics, to blockbuster film releases like The Matrix to United States Air Force recruiting campaigns.