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Wednesday, December 9th Apple Reaches Out To Student Developers
If you are a student, go sign up! More details are available at the web site. The Mac Observer Spin: This represents an incredible example of Apple Thinking Different. While Apple has long been a part of higher education, that involvement was almost always limited to the institutions, and not the students. In the last 18 months, Apple has actually lost some ground as many of the scientific applications out there have ceased development of their Mac versions. As important as being involved with Universities is, it is far more important to get young people programming on the Mac. Little programmers grow up to be big programmers and for most of recent history, those little programmers have been fed from the Wintel table. This move by Apple puts many of the necessary tools in the hands of those that need them to start. The fee may be a little bit high, but it will be affordable to most of the students that may be interested. Apple next needs to aggressively market this new package to as many potential Mac programmers as they can. This will serve not only to spread word of the program, it will also show programming students that Apple is interested in them. With Apple's mostly poor record of helping developers (before the time of Heidi Rosen and the current team under Steve Jobs's direction), this message could do much for Apple's image. Lastly, and this is important, Apple should also extend the offer to high school students. High school students are more involved in programming than at any other time in history, and showing an interest in these kids could do much for Apple's long term efforts to secure more Mac development. Added to the many other developments in the Mac world over the last 16 months, the situation just keeps on getting better. Apple proves again and again that it knows how to do what it exhorts its customers to do, Think Deifferent. Apple - ADC Student Registration
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