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April 8th

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[1:42 PM]
Apple About To Change AppleCare...For The Worse
Wes George, our own Apple Trader, found a very interesting post on the stock boards from a poster known as "soup." Wes says that soup is known for being accurate and reliable.

Important AppleCare Alert.

1) My boss at Tekserve told me that, as of today, we are no longer writing *new* AppleCare warranties on Apple products whose original warranties, or existing AppleCare agreements, have expired.

2) Further, Apple may soon discontinue two-year AppleCare agreements in favor of single-year coverage. The rationale is that Apple is simply losing too much money with the present setup.

My advice to those with existing warranty/AppleCare is to immediately extend that warranty for the maximum two years.

IMO, an extended warranty is a *must* on any laptop of value.

I also consider the currently priced two-year AppleCare contracts on iMacs, Monitors and Desktop/Towers to be a good value.

You can read the post yourself at the Techstocks.com boards.

Mac Observer Call: We are not privy to Apple's books and other financial information, and as such we are not privy to how badly this move may be needed. From a customer service perception however, Apple needs to increase their efforts to offer great warranty coverage, not decrease it.

That said: Apple's customers have traditionally been more likely to renew AppleCare coverage after one year than after two. This would translate as higher revenue from Apple as two one year policies are more expensive than a single two year policy.

It sounds like a bean counter's wet dream. For this very reason, we hope that soup's post is incorrect. Bean counter ideas seldom make good PR moves.

Apple



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