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April 15th

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[11:58 AM]
Japan Sales Up 50% With 64% New Apple Customers
Apple has been scoring big in Japan with the iMac and Apple confirmed this with some hard numbers yesterday.

Apple's CFO Fred Anderson announced that Apple's sales have grown by 50% in Japan, compared with 27% around the world and 19% in the US.

In an even bigger bombshell, Apple said that 46% of Japanese iMac buyers were first time buyers with 18% being classified as PC converts! Those two figures are simply amazing! With a big increase in sales adding to Apple's clout, 64% of iMac purchasers are new to the Mac market greatly expanding Apple's installed user base.

The Mac Observer Spin: Growing the user base is a big piece of the overall puzzle. In order for Apple to increase their market share, they must attract new developers. In order for Apple to attract new developers, they must increase the Mac's market share. That Catch-22 situation seems to have found it's solution in the guise of the iMac.

Japan has always been a good market for Apple, but it seems to be getting even better!

Apple

Other Mac Observer Stories On This Subject:

Japan Sales Up 50% With 64% New Apple Customers

Apple's On-Hand Inventory Hits All Time Low



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