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[11:45 AM]
Guy Kawasaki Announces EvangeList Ceasing Operations!
There are days when things that seem as if they will last forever cease to be. We are sad to announce that this is just such a day. Guy Kawasaki, former Mac Evangelist for Apple Computer, sent out the last message on the EvangeList announcing it was ceasing operations. For those who may not know what the EvangeList was, it was a 40,000 member mailing list that notified its members of good and bad publicity about Apple and the Macintosh, new product releases, member-only specials, and other Macintosh news. The EvangeList has been around a long time taking care of Mac news before the proliferation of sites such as the Mac Observer and the rest of the extensive online Mac community.

Mr. Kawasaki's letter in full:

In the past two years Apple has experienced a stunning turnaround. This is due to many things including the steadfast loyalty of Apple's customers--and EvangeListas are the most steadfast of the steadfast.

The original purpose of EvangeList was to counteract the negative news about Apple and Macintosh, and I believe that EvangeList has served its purpose--fantastically, as a matter of fact. So after discussing what we should do with EvangeList with the folks at Apple, we've decided to retire the list.

There are now many other sources of Macintosh and Apple information and enthusiasm. Apple itself has a biweekly mail list that covers topics such as new product info, software updates, third-party info, special offers, invitations to seminars & events, and customer stories. You can sign up for this list at:

http://www.apple.com/hotnews/subscribe.html

If you'd like to keep in touch with what I'm doing, please sign up for my new mail list. I promise low traffic, interesting messages, and conflicts of interest. :-) It would be great to keep in touch with all 40,000 of you...a 40,000 member list is an extremely powerful thing.

You can sign up at:

http://www.garage.com/resources/mailinglists.shtml

Or send an email to:

guyslist-on@lists.garage.com

Thanks for your years of support for Apple and Macintosh--and me personally. It's been a great ride and a stunning proof of the power of the people! My best wishes for continued happiness and success.

Sincerely,

Guy Kawasaki, who is and shall remain pure Macintosh

The Mac Observer Spin: the EvangeList will be sorely missed by many in the Mac community. Mr. Kawasaki, himself largely responsible for much of the fanatical Mac loyalty, has been busy for most of the last 18 months with his new company Garage.com. It is no surprise that he may have gotten to the point where he no longer has the time to maintain the List. And he certainly right that the List has done its job.

Nonetheless, it is sad to see this bastion of the Mac faithful see its last day.



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