August 17th, 1999

[2:25 PM]
French Mac Reseller's Problems Started With Selling PCs
Observer Philippe Bogdan sent us this note after reading our story yesterday about International Computing (IC). IC is a French Apple reseller that has recently declared bankruptcy ( in order to restructure). M. Bogdan gives his French perspective on the situation:

I'm French and know International Computer (IC) pretty well. IC has had financial difficulties for quite a few years - when Apple was getting bad press, before Steve Jobs :-) - and made the choice to push PC computers instead of Apple's. Actually, for the last 2 or 3 years, with the possible exception of their main shop in Paris, if you didn't look for the Macs in their stores, you'd have thought they didn't exist anymore.

I used to buy my Apple equipment from IC in Paris but the last time I visited their shop in Avignon (I've moved to the South of France now), they had maybe 2 or 3 G3s on display with nobody there to demonstrate them. My friend wanted to buy a computer and I couldn't even show him how amazing the G3 was.

IMO, IC's problems are more the results of bad management then an indication of Apple's position in France at the moment. Most Mac users buy Apple products through mail order companies who are not doing bad at all, IMO.

IC went through a bad time and instead of sticking with Apple, they went PC and lost it because the PC market is pretty much dominated by the main Supermarket chains and IC couldn't keep up with their low prices.

Come to the Apple Expo in Paris this Fall and see for yourself that Apple is alive and well in France :-)

Thanks for the note Philippe!

The Mac Observer Spin: How many times have we seen this happen in the States? It doesn't happen much anymore, but during the darkest Apple days, there were lots of folks who fled the Mac platform. Many of them did not fare that well in the big bad world of Wintel. Hopefully IC will find new strength in their commitment to the Mac platform and become a strong Macintosh reseller again.

In any event, it is good to get a deeper perspective on this story.

Apple France