December 23rd, 1999

[7:00 AM] Photo Web Site To Photodocument MACWORLD Expo
by Staff

Club Photo has announced that they have assigned Shelly Katz to photograph MACWORLD Expo. The site will then make the photographs available to the public. Club Photo is a web site dedicated to making photos easy for people to share. According to Club Photo:

Club Photo Inc. today announces it has commissioned famed photojournalist Shelly Katz to document Macworld Expo 2000, scheduled January 5-8 in San Francisco. Club Photo and Katz are capturing the event to bring the excitement of the show to Mac enthusiasts all over the world.

Katz, who sold his first professional photographs to the New York Daily News when he was 12 years old, has seen his work published worldwide in the course of a distinguished career. He has documented every type of major news event from natural disasters to US presidential campaigns, for such news outlets as Life, People Weekly, and Time. He has also created memorable covers for Fortune Magazine, among others, and been appointed by NASA as photography advisor to U.S. astronauts.

Katz will comb the floors at San Francisco's Moscone Center, recording images of a show that many expect will have a sense of excitement and vitality not often seen at computer shows. Ever since a resurgent Apple Computer introduced its colorful iMac computer, companies have been rolling out new and exciting products for Apple machines at a rate not seen in years. The runaway success of Apple's iMac has changed the entire industry, and the mission Katz has accepted is to catch the excitement in digital images that can be published immediately to the Web.

Shelly Katz stated, "As a photographer, I applaud Club Photo's efforts in simplifying and extending photo sharing. As a Mac enthusiast myself, I'm looking forward to capturing the raw excitement at Macworld 2000."

"Shelly Katz is a pioneer in this field of photography and photojournalism," said Andrew Wei, president and CEO of Club Photo. "We are honored to be able to present his images for Apple aficionados all over the world to see."

You will be able to see the photos at the Club Photo web site starting January 5, 2000.

The Mac Observer Spin: This is a great promotional concept for Club Phto, and a cool opportunity for Mac fans to see the show through the eyes of Mr. Katz. Reward Club Photo by heading to their site on January 5th to check out the photos when they are posted.

Club Photo