This Story Posted:
February 8th

The Weekly Spotlight
The Back Page - Our Love-Hate Realtionship With Apple
Ask Dave - Desktop Files Explained and B&W G3s
Computing With Bifocals - Building An Easy Web Page II, Basic HTML
The Name of the Game - Free Games On The Web At Shockwave.com
Today's News
Yesterday's News
News Archives
Reviews
MacOS News Around The Web
Awards
Contact Us
Home
 
 

[7:30 AM]
Things Look Good In Japan Part I - Mac Store "The Place" To Be
We have had more reports from Japan coming in. This Observer named John Gorman says he sees good things going on in Japan for the Mac. This letter is quoted verbatim.

"I also live in Japan.

While I would agree with Carlos' account of pre-iMac Japan and second his call for a Japanese online store and Pink iMac, 'Hello Kitty!', I would have to disagree with his assessment of the current status of iMac sales based on my anecdotal experience here in Kyoto.

Filling the huge gap left by the death of the Performa the iMac exploded onto the Japanese scene in early September. By chance I returned to Japan from a trip abroad on the same day as the Japanese release and shared a train with a Japanese guy who was proudly displaying his new iMac while at the same time seeming a bit wary that one of its admirers might try to snatch it from him.

I soon made my first visit to a Japanese Mac shop to see how things were going. As I approached I was passed by several earnest Japanese, mostly female, at somewhere between a trot and a gallop whose serious expressions were replaced by joyous giggles when they saw that the little Bondi boys were indeed in stock. The feeling at the store was more like at a game center as people jostled happily to get a look and possibly a touch. Especially encouraging were the numbers of girls and older folks not common in these stores and the fact that the whole store was being perused. This seemed like 'The Place' to be that day.

Since that time I have regularly visited Mac venues in town to check on things. From the beginning most of the local computer stores which carried Macs have featured iMacs at the front of their stores. This is a most welcome change especially at the stores which before had kept an ever dwindling sample of Mac stuff at the very back of the store. More impressive was that the iMac display invariably set upon and was surrounded by boxes of the little fellows labeled with their new owner's name awaiting delivery. We're talking like upwards of twenty units! A formidable display of enthusiasm for the potential buyer. Since that time most of the stores selling Mac stuff which had not been able to sell the iMac, for what ever reason, are now featuring the rainbow of iMacs as per the stores above, what's more in some of these stores display space for other products is now being utilized to keep an ample supply of iMacs on hand (hopefully not channel stuffing)!

Under Canon Mac prices were almost completely uniform. No matter what store you went you were handed Canon's price list. Besides computer stores the only place a Mac could be found was in the electronics section of discount shops where occasionally the cry of 'Pa-fo-ma!' could be heard from the POP CD in the lonely Performa tucked in some quiet corner of the store. To my knowledge there are no Shimamura Music Co. stores in Kyoto as the market is controlled by a local company, Jeugia, and they are not selling iMacs.

Thus to me the current regime seems rather good, prices are free to float and iMacs are being featured in all of the best computer stores in town and additionally in other places in towns where Shimamura does business. Possibly 'Yamada Denki' and 'Besk Deni' might offer interesting alternatives or additions especially in the countryside where the first stores similar in scale to American super stores have been built and the 'store within a store' concept would work but this is not true in cities where stores are much smaller.

While my views are based strictly upon my personal urban experience, the 120,000 iMacs that were reportedly sold in four months would mean that in that short time approximately 1 out of 100 Japanese bought an iMac!"

The Mac Observer Spin: Thanks John! Glad to hear that you think things are going well. Not sure about those population numbers, but we agree that 120,000 iMacs sold is good news anyway you slice it.


The Japan Report
A Personal Account Of MacWorld Expo Tokyo - 2/24/99

Things Look Good In Japan Part VI- Sales People Everywhere - 2/8/99

Things Look Good In Japan Part V- Make The P1 In Different Colors Too - 2/8/99

Things Look Good In Japan Part IV- Not Enough English Software/Hello Kitty iMac - 2/8/99

Things Look Good In Japan Part III - iMacs Plentiful, Selling Well - 2/8/99

Things Look Good In Japan Part II - Canadian Says Japan Is Better Than Home - 2/8/99

Things Look Good In Japan Part I - Mac Store "The Place" To Be - 2/8/99

A Japanese Observer Says "You Got It Wrong!" - 2/5/99

The iMac Kicks Butt In Japan Too - 2/4/99

The Japan Report



Headlines For Friday, September 10th

Today's News
Yesterday's News
News Archives
Reviews
MacOS News Around The Web
Awards
Contact Us
Home

© All information presented on this site is copyrighted by The Mac Observer except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another frame.