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So far, mainstream coverage of Steve Jobs's keynote speech at MacWorld Tokyo has been low-key and/or complimentary. Few of the articles in the main stream press have taken the disastrous overtones that Mac-centric magazines, including The Mac Observer, have had. MSNBC for instance, chose to run the same MacWeek article written by Jason O'Grady. The headline for the article being "Jobs wows 'em in Japan."
While the article does include the hardware troubles and Microsoft slurs we covered yesterday, the overall tone is actually quite positive.
The Mac Observer Spin: In contrast, many main stream publications picked up on the Blue Screen of Death problem that Bill Gates experienced when trying to hot-swap a USB peripheral in a Windows 98 demonstration. Perhaps we should start calling Steve Jobs the tCEO, or Teflon CEO. There has not been an opportunity to see what would happen with Mr. Jobs when something went wrong simply because before Thursday morning at MacWorld Tokyo, there had yet to be any major events that were bad! As we said in our Spin in yesterday's article "No P1, No QT 4, Microsoft Insults and Other Disasters Plentiful," the product failures at MacWorld Expo will not have any long term negative affects on Apple.
Write us and tell us if you think tCEO is a good secondary title for Mr. Jobs instead of iCEO, or Interim CEO, which adorns his business card.
One other interesting note here. MSNBC, a joint venture between Microsoft and NBC, chose an article from a web-based Mac magazine, although it is one owned by Ziff-Davis, to use for their coverage of MacWorld Tokyo. If you ask us, this is a major acknowledgment of the fact that Macs are becoming more mainstream. It is also a nice 'hats off' to Jason O'Grady who has risen to prominence in a relatively short time from just another Mac guy. Jason was interviewed by ZDTV in addition to the article he wrote for MacWeek. Nice work Jason!
Apple
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