This Story Posted:
January 6th
7:30 AM/CST

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Tuesday, January 6th

[7:30 AM]
Studio Display Gets Two New Monitors And New Look
Apple beefed up the Studio Display line with 2 new models and a brand new look. The Studio Display line was limited to a 15" Flat Panel monitor that had colors similar to last year's new PowerBook G3 line. The new version is less expensive and matches the spiffy new PowerMac Pro line. In addition, the flat panel monitor now has two CRT siblings called The Studio Display and The Studio Display With Color Sync.

The following is from Apple:

The Apple Studio Display, 15-inch flat-panel

This award-winning display offers spectacular performance through thin film transistor active-matrix LCD technology. The display is extremely bright and sharp, with an incredible contrast ratio that eliminates distortion and provides flicker-free images. Apple designed the display to offer smart scaling for support of multiple resolutions, a wide viewing angle and video input. It includes a tilt-and-swivel and height adjustable base for optimal viewing comfort, and offers a space-saving small foot print that can be further reduced with the alternate Picture Frame stand.

The Studio Display 15" Flat Panel w/New Pro Power Mac G3
The Apple Studio Display with ColorSync

This 21-inch display (19.8-inch viewable image size) is the ultimate display for publishing professionals, offering unparalleled Trinitron CRT performance. Complementing its stunning outward appearance, the display offers flicker-free viewing, ultra-fine resolution (1600 x 1200 at 85Hz), a four-port USB hub and a unique tilt-and-swivel stand that allows you to slide a keyboard underneath for extra desktop space. It features lifetime color calibration using ColorSync® technology, Apple’s industry-standard software for managing color on computer monitors, scanners and printers, and it provides intuitive push button access to software controls for all screen adjustments.

The Studio Display With Color Sync w/New Pro Power Mac G3

The Apple Studio Display (Not pictured)

This aggressively-priced 17-inch display (16-inch viewable image size) combines stylish design with a high performance DiamondTron CRT. The display offers a super-fine 0.25mm aperture grille pitch, support for multiple resolutions up to 1600 x 1200 at 60Hz, and an anti-reflective screen coating. Multi-lingual on-screen display controls are provided and the display’s tilt-and-swivel stand allows for easy keyboard storage.

The 21" Studio Display With Color Sync is priced at US$1499. The Studio Display 15" Flat Panel monitor is priced at US$1099. The Studio Display is priced at US$499.

The Mac Observer Spin: Steve Jobs and his industrial design team have done it yet again. The new monitors are so much more pleasant than a traditional beige one it is hard to describe. The CRT versions somewhat resemble the iMac in its general shape, though there would be no mixing the two up.

Apple is likely to see higher average ticket prices at both the Apple Store (online) and from retail outlets. They may see more non-Mac buying consumers purchasing the monitor as well. The new monitor's, perhaps more than the new PowerMac Pro line, may do more to bring Apple all that much closer to being the Sony of computers as Mr. Jobs was quoted as wanting in an interview with Forbes late last year. These things are Sweet!

Apple



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