This Story Posted:
January 18th
3:01 PM/CST

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[3:01 PM]
Apple Pulls Super Bowl Ad At Last Minute
Advertising Age is reporting that Apple has pulled its plans for a Super Bowl ad. The Ad would have marked Apple's first Super Bowl ad since the Lemmings debacle. Advertising Age also reports that Apple has asked Fox to find a buyer for their spot.

Apple had not return our phone calls at press time.

The Mac Observer Spin: It was assumed that Apple would be introducing a new product with rumors ranging from the new PowerBooks (the Lombard) to the P1 with the MacMate and Blue and White G3 units in between. Our best guess is that if Apple has in fact canceled its plans to air a commercial, whatever product the company was planning on introducing has been pushed back (a prime example of why Steve Jobs tries to keep such a tight lid on product announcements). We will update you as more information is obtained.

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