|Abbott Systems has offered a great opportunity to developers wishing to bring their product to market. The company is seeking developers who want to co-market their product on a new CanOpener CD coming out soon. The Abbott Systems press release in full:
"PRESS RELEASE 1/20/99
Abbott Offers CanOpener Co-Marketing Opportunity
Abbott Systems said today that it is seeking a limited number of Mac developers to co-market their product or service with CanOpener - Abbott's popular universal file opener now celebrating its 10th year on the Mac. CanOpener, which to date has shipped only on diskette, will soon ship on CD-ROM and Abbott is offering developers the opportunity to include material on the CanOpener production CD-ROM. The material can be promotional literature or product demos.
Abbott said that space is limited, and it reserves the right to accept only products that compliment CanOpener, or are of interest to CanOpener users.
There is a charge for inclusion on the CD-ROM. Interested developers should e-mail Abbott immediately for more information and pricing."
This would allow authors who may not have the proper resources to distribute their software a great opportunity to work with Abbott Systems and hit a broader market than they might otherwise hit. At the same time it offer Abbott Systems a way of maximizing their own efforts.
The Mac Observer Spin: What a great idea! This could be the beginning of another paradigm shift in software distribution (if any Observers know of other companies that have done this, please let us know). As media storage gets bigger and cheaper, not to mention easier to use, many authors and development houses of all sizes could work together to distribute their software. It is typically only games and operating system distributions (among others) that come close to needing all the capacity on a CD, leaving plenty of room for different companies to ply their wares.
While this has certainly been explored in some degree by magazines such as MacAddict with The Disk and iDisk (introduced at MacWorld Expo earlier this month) as well as "bonus pack" style releases of old software, the idea of developers banding together could be something new! Good luck to Abbott Systems and their prospective partners.