This Story Posted:
January 21st
11:30 AM/CST

 
 

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[11:40 AM]
Apple Sees 43% Increase In Market Share In Q4
PC Data released figures that show Apple saw a 43% increase in market share during the 4th quarter of 1998 (Apple's 1st fiscal quarter). Overall, Apple had 9.6% of the market during the time period as opposed to 6.7% during the 2nd quarter. This increase was led by the iMac which alone had almost as much market share as all of Apple's product line before its introduction. The iMac had 6% market share during the quarter.

This was enough to move Apple to the number 5 spot in Top 5 computer makers during the quarter. Apple had fallen to as low as number 11 in recent years.

The Mac Observer Spin: If Apple can simply maintain this showing during the next few months then the market will have a completely new outlook on the company. The number that has been pegged as the bare minimum for a platform to be "viable" is 8%, a number which Apple has clearly bested. With well over 1000 products introduced since the iMac's introduction, Apple's move to USB, and a substantially higher market share, Apple's success should really continue to feed on itself. The Mac becomes a safer buy with each passing day. With a successful launch of the P1 and MacMate during the next 6 months (our estimate) to further this progress, Apple should be sitting pretty.

Apple - PC Data