This Story Posted:
July 2nd, 1999

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[2:54 PM]
Apple Lawsuit Making CNN Headline News, Twice Each Hour
Nothing like a little free exposure, and even less like a lot of free exposure. Apple's lawsuit against iMac knockoff firm Future Power has made the rotation on CNN Headline News. As such, it is being talked about twice each hour. The report focuses strictly on Apple with one mention of the lawsuit recipient, Future Power. CNN is also showing lots of pictures of the iMac being loaded into boxes and the Apple logo.

The Mac Observer Spin: It really is a positive report for Apple in that the focus is not negative. There are no mention of Apple being troubled and the iMac is referred to as being popular. You can't buy that kind of publicity without the kinds of budget Microsoft has.

CNN

CNN



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