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July 14th, 1999

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[Updated 1:20 PM, Posted 12:30 PM]
What Happened To Swatch On Apple's Site?
Update: Observers Jeff Woods and Chris Cambron wrote in with this:

To clarify, I did see the swatch time on the site at 11am pacific time yesterday, but it was gone by the time Appl updated the web site to their current "Surfs Up" theme. Hopefully it was merely an oversight on the web designers part.

Jeff Woods

Thanks for the update Jeff! Chris Cambron wrote in with this observation.

I noticed yesterday that the standard time listed next to the Swatch time was 12:00AM when it was supposed to be 12:00PM. Perhaps they took down the script to fix it.

Chris Cambron


Wes Clayton wrote in with some observations about Swatch and Apple. He noticed the Swatch Internet Time piece was gone from Apple's site. Wes's letter:

A quick observation...

WHAT HAPPENED TO SWATCH INTERNET TIME ON APPLE'S WEB SITE? IT WAS THERE AND NOW IT IS GONE...

However, swatch still has a link at the bottom of their web site hyping the iMac.

Thought you might like to know,

Wes Clayton, St. Louis Mo..

It is indeed gone and a search on Apple's site for "Swatch" found nothing. Interestingly enough, a Sherlock search did find the old Swatch Internet Time web page on Apple's site.

Swatch is still advertising the iMac on their home page as well as their own iMac Swatch/Swatch Internet Time thing.

If any Observers know why Apple is no longer pushing Swatch Internet Time, or noticed when it left their home page, drop us a line.

If you are curious about what Swatch Internet Time is, read Apple's page.

The Mac Observer Spin: This may be passé already, but Swatch's idea is a good one. A Base-10 time keeping system is far more logical than the current two-sets-of-12-hour system. It will be interesting to see if this idea ever catches on as the years progress.

Swatch - Apple



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