This Story Posted:
June 29th, 1999

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[9:32 AM]
TV Guide Names Apple's "1984" Commercial As #1 All-Time Commercial!
WooooHooooo!! TV Guide's got it goin' on!

Seriously though folks, TV Guide has named the 50 Greatest Commercials of All Time and guess who came in at Number One? That's right, it's our favorite computer company, Apple Computer. The company is teaming with TV Land in a TV special to bring us those 50 commercials which means that if you haven't seen the 1984 commercial, here's your chance. According to TV Guide:

Four out of five viewers agree:
Commercials have, without question, made for some of TV's best, most memorable moments. OK, so we made up that statistic, but our praise for commercials needs no disclaimer. In fact, TV Guide decided to celebrate what we like to think of as the haiku of broadcasting by polling the folks who create the ads and asking them to rank the 50 greatest ever. People such as Joe Sedelmaier, the director who first asked, "Where's the beef?" And ad exec Lee Clow, who turned the Super Bowl into advertising's big game with Apple Computer's "1984." We also pick the catchiest catchphrases, put names to familiar faces and welcome back TV's most squeezable character. And while we're talking hard sell, here's our own: Watch The Greatest Commercials of All Time (TV Land, June 30 and July 6, 8 pm/ET). We teamed with the classic-TV channel to hail those bits of television history that take a licking but keep on ticking.

10. Life Cereal "Three Brothers" (1971)
9. Wendy's "Fluffy Bun" (1984)
8. Miller Lite "Everthing You Always Wanted In A Beer ? And Less" (1975)
7. Coca-Cola "Mean Joe Greene" (1979)
6. American Tourister "Gorilla" (1970)
5. Federal Express "Fast-Paced World" (1981)
4. Volkswagon "Snow Plow" (1963)
3. Volkswagon "Funeral" (1969)
2. Alka-Seltzer "Spicy Meatballs" (1969)
1. Apple Computer "1984" (1984)

You can see the entire list of the 50 Greatest Commercials of All Time at TV Guide's web site.

The Mac Observer Spin: This commercial is the gift that keeps on giving for Apple. Having paid to show it only 2 or three times (myth says that the company only paid for it to show on the Superbowl, but it the ad was also played on latenight TV in December of 1983 in order to qualify for various awards that year), it has been nonetheless been played countless times since then.

The commercial has garnered more awards than you can shake a stick at and consistently is named in Greatest Commercials lists everywhere. It will be good for Apple to have the company talked about as the number one spot in tomorrow night presentation on TV land. Hopefully this commercial made 16 years ago will sell a few iMacs for Apple today.

TV Guide



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