This Story Posted:
March 17th

 
 

[11:20 AM]
Apple/Lucasfilm Tops Starr Report With Record Download
Apple has announced that the Star Wars Trailer that was made available last Thursday in QuickTime format only has had a record 3.5 million downloads in the last 5 days. This does not count the myriad of mirror sites set up by fans the world over. According to Apple:

The popularity of the STAR WARS: Episode I trailer has set an Internet record with over 3.5 million downloads since it first premiered on the joint Lucasfilm/Apple web site (reachable through www.starwars.com or www.apple.com) last Thursday, March 11.

Jim Ward, director of marketing for Lucasfilm, said, "We're thrilled with the fans' response. Apple's QuickTime software provided us with the highest quality and enabled us to push Internet video to its limits."

Steve Jobs, Apple's interim CEO stated, "Over three and a half million downloads in five days makes this the biggest Internet download event in history. Apple is proud to have participated in this online experience of the new Star Wars movie."

The Mac Observer Spin: This translates as a fantastic marketing score for both Apple and Lucasfilm. Apple has showed at least 3.5 million people just cool QuickTime 3 is. This translates as a major victory in the war for multimedia standards with Microsoft. Nice work Apple!

Apple