November 23rd, 1999
|[8:30 AM] New Mac Advertising Network Launches
A new publishing/advertising agency, focusing in online Macintosh publications, has launched. Cortland Media hopes to help start up Mac publications, as well as providing another advertising/marketing option for existing Mac sites. According to Cortland Media:
Cortland specializes in online Mac publications, including publishing several in-house. Along with this, Cortland has a Mac advertising affiliate program. Inaugural client websites include MacBC, 1984-Online, Cortland's own MacMilitia.com, and many others.
Joey Cooper, co-founder of Cortland Media and Director of Business Development, says, "We're positioning Cortland Media to have a very active part in the growth of online Mac publications." This includes providing many start-up websites with revenue to help growth. He goes on to say, "In addition to this, we can provide advertisers with incredible impression counts at a very fair price. This means everybody wins: the Mac webmaster, Mac vendors and companies who advertise, consumers who read the sites, and Cortland Media itself."
On average, Cortland websites and Cortland's client sites get a total of 120,000 banner impressions monthly. Expected growth in the next few months will place that number even higher. Advertisers can choose any number of different ad campaigns, from simple affiliate-wide banners to specific readership-focused ad slots. Andy Cooper, co-founder and Director of Advertising Sales, says "Our focused and wide-range of advertising options provide vendors and companies a great way to reach customers."
You can find more information at the Cortland Media web site.
The Mac Observer Spin: One aspect of the many great Mac sites on the Internet is that most are not focused on making a good living for their creators. Cortland Media could indeed help bring more professional funding to more of these sites which would only make the community stronger.