You'll get your Mac news here from now on...

Help TMO Grow

Subscriber Login

Advertising Info


The Mac Observer Express Daily Newsletter


More Info

Site Navigation

Home
News
Tips
Columns & Editorials
Reviews
Reports
Archives
Search
Forums
Links
Mac Links
Software
Reports
Contact

October 26th, 1999

[5:45 PM] Observer Call: Apple's PR Firm Seeking "Non-Typical" iBook User, Quick!

Apple's external PR agency, Edelman Wordlwide, sent us a note saying they are looking for a non-typical iBook user for Business Week to use in an article. Unfortunately, in our quest to bring you the latest and greatest Mac news, we are precluded from meeting outisde people (just kidding). We are therefore turning this over to the best source we have found for help like this, you. According to Edelman Worldwide:

A Business Week reporter recently asked me to help him find an iBook user "who cuts away from the type (demographically) we associate with Apple," i.e., a college student or graphics artist. He has a finance man in mind, someone who wears a conservative suit to work, but carries a colorful iBook. This is for inclusion in a sidebar article in the upcoming computer buying guide issue.

So do you know the right person that meets this description? If so, email us at observers@macobserver.com, or e-mail Robert Carpio of Edleman Worldwide directly.

The Mac Observer Spin: From the description, it would seem that this article will be good publicity for Apple. You can't buy the kind of publicity that a major article in a mainstream print magazine like Business Week can provide. What's good for Apple is great for the Mac market (most of the time at least), so rack your brains for the perfect iBook user!

Apple - Edelman Worldwide



Today's Mac Headlines

[Podcast]Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad

We also offer Today's News On One Page!

Yesterday's News

 

[Podcast]Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds

We also offer Yesterday's News On One Page!

Mac Products Guide
New Arrivals
New and updated products added to the Guide.

Hot Deals
Great prices on hot selling Mac products from your favorite Macintosh resellers.

Special Offers
Promotions and offers direct from Macintosh developers and magazines.

Software
Browse the software section for over 17,000 Macintosh applications and software titles.

Hardware
Over 4,000 peripherals and accessories such as cameras, printers, scanners, keyboards, mice and more.

© All information presented on this site is copyrighted by The Mac Observer except where otherwise noted. No portion of this site may be copied without express written consent. Other sites are invited to link to any aspect of this site provided that all content is presented in its original form and is not placed within another .