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TMO at Macworld - iPhone Blows Away Attendee Expectations

by , 6:00 PM EST, January 9th, 2007

Note: The full interviews for this article are available as a podcast, and includes a cameo from TMO's own Bob "Dr. Mac" Levitus. You can subscribe to the Apple Weekly Report feed, find it at the iTunes Store, or take the direct link to its MP3 Version.

San Francisco, CA -- The keynote hall has barely quieted down, and Apple's newest product even isn't yet legal to operate in the US, but the verdict is in: the iPhone is a killer product.

In a series of interviews conducted with attendees leaving the keynote hall, not a single person expressed less than excitement and enthusiasm over the keynote, the iPhone's debut, and it's feature set. When pressed, few could come up with features they might have wished for.

Casual attendees, exhibitors, and experienced Mac enthusiasts said the keynote presentation itself was "excellent," "very good," "amazing," "best ever," and "awesome." Reactions to the iPhone itself -- the only product discussed in detail during Steve Job's Keynote -- were universally positive.

All but one of our ten interviewees planned to buy an iPhone, and two were planning to switch their cell service to Cingular to make that possible. The one user who was not planning to purchase an iPhone was not particularly focused on owning a smart phone, and was turned off by the small (4-8GB) storage capacity.

Keynote attendees said they thought they might become more critical once they got to use an iPhone for real.

One interviewee, Eric Walstram from Los Angeles, expressed a prevailing sentiment: "I thought there'd be more of a first generation element to [iPhone], but this is like a fifth generation element right out of the gate."

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Observer Comments

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View Name:Guest
Subject: Very Expensive
View Name:Guest
Subject: 500 is what the first iPod cost
Close Name:stuartea Posts: 327 Joined: 08 Aug 2005
Subject:

Yes, I'd liked to have seen a slim light-weight MacBook, but with the iPhone looking amazing, I'm really not that let down.

View Name:Guest
Subject: Expensive?
Close Name:Terrin Posts: 386 Joined: 29 Jan 2006
Subject:

The only two things I do like about the iPhone is 1) the name, and 2) the price. I think it should just be called something like the iPod Phone (or something else with "iPod" in the name). I think people will be more willing to cough out the big bucks for an iPod.


The price, however, I can understand. This is essentially a very small handheld Mac. It runs OSX, and can eventually do most things a Mac can do. I suspect many Mac developers will start porting applications to it. Further, like Apple said, it has over 200 patents on this thing.

View Name:Guest
Subject: There is one now
View Name:Guest
Subject: battery
Close Name:bgarlock Posts: 10 Joined: 02 Aug 2006
Subject: No new iLife, iWork?

The iPhone is great, and I will get one someday (once my contract is up this summer) but I was hoping for an updated iLife, and iWork. It was kind of disappointing that nothing was shipping today, like previous MacWorld's.

I hope Apple does another mini event before then end of the 1st quarter, and announces a new iLife, and iWork update. Also, I was hoping for another Leopard preview.

I guess I like the instant gratification of being able to purchase something from the Apple Store, after the keynote

- Bruce

View Name:Guest
Subject: But what will the wireless service cost?
View Name:Guest
Subject: Phones are yesterday
Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: Not quite

Quote
Guest wrote:
Quote
stuartea wrote:
Yes, I'd liked to have seen a slim light-weight MacBook, but with the iPhone looking amazing, I'm really not that let down.


It is called the macbook pro.


Ah, no. The MacBook Pro is LARGER than the MacBook. (Remember that the smaller MacBook Pro has a 15.4" screen, while the MacBook has a 13.3" screen. If you got confused at a store, remember that the MacBook is white or black, while the MacBook Pro is aluminum, like the latest PowerBooks were.)

MacBook: 12.78" x 8.92" x 1.08", 5.2 lbs

MacBook Pro: 14.1" x 9.6" x 1", 5.6 lbs



Quote
Guest wrote:
The new iPhone is very expensive! Too expensive for the average user. ...


The iPhone is not aimed at the "average user," who wants a free phone. (Of course, it's "free" if one signs up for a 2- or 3-year contract.) The iPhone's direct competitors are the "smartphones" like the Treos. Those are almost as expensive--$399 for an unlocked Treo 680, $199 with a Cingular contract. The latest, the Treo 750, will be $399 WITH a contract.

Quote
iPhone and iTV. Luxury items from a company that used to produce computers.


Funny. That's just what was said about the first iPod. It cost $399 for the 5GB model, $499 for the 10 GB that came out shortly afterward. That was 5 years ago. Assuming a 3% average inflation rate, that would be about $462 and $578 in today's dollars.

The Apple TV (not iTV) is not a "luxury" item for those who already have a $1,500-3,000 HDTV.



Last edited by gslusher on Tue Jan 09, 2007 11:13 pm; edited 1 time in total
Reply | Quote
View Name:Guest
Subject: Backwards camera
View Name:Guest
Subject:
Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: It's not backwards

Quote
Guest wrote:
Just when you thought they made the perfect cell phone, you discover the camera is on backwards if you want to do videochat. If it really is Mac OS X on there, wouldn't one of the killer products be iChat? I mean with 802.11g support, you should be able to go to any WiFi hotspot and get on videochat with your favorite friends. As it is, chat is SMS only, and the camera only takes pictures behind the phone and not in front where your face would be.


The camera is where it is so that you can see what it's taking on the display. Every cell phone camera I've seen is done that way, for that reason. It's probably many times (I'd guess at least 100 times) more likely that the phone will be used to take pictures than for video chat.

Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: Expensive compared to what?

Quote
Guest wrote:
Way too expensive for a tiny storage limit.
A cute swiss army knife gimmick. I don't care about portable music so the iPod never moved me, I can't stand cell phones so who cares about that. What else is there? GPS? Well, if you get lost a lot I guess that's cool.
5-6 bills? I'll pass and keep stringing up the Dixie Cup string for my communications.
I'm an Apple Computer Inc. long time fan and user, NOT a Sony er, I mean Apple Inc. fan. Jobs better start paying a little more attention to the Mac - and I don't mean Leopard. There are cool features in Vista that actually out-Apple Apple!


Want some cheese with that whine?

"Who cares about that?" Talk about self-centered arrogance. Apparently, this guest thinks that, since he/she doesn't want to listen to music and hates cell phones, everyone else must feel the same. No one is going to hold a gun to his/her head and force him/her to buy the iPhone.

As for too much for such low storage capacity, remember that the iPhone's competitors are the "smartphones," not the cheap phones by LG, Kyocera, etc. (which are cheap ONLY if one signs up for a 2- or 3-year contract). Smartphones typically have 64-128 MB built-in storage plus support for an SD card. Regular SD cards only go to 2 GB, though SDHC (SD High Capacity) are now available in 4 GB. The SDHC cards don't work with all devices, though. Let's assume that they do work with the Treo 680. With a contract, the 680 costs $199. Add a 4 MB SDHC card at $115 (SanDisk--there are some cheaper brands) and it's $314. Add an 8 GB SDHC card (Silicon Power) at $190 and it's $389. If you go with the latest Treo, $399 with a 2-year contract, the numbers become $514 and $589. Even then, you don't have WiFi, a large screen, or the exceptional interface.

Edited to make the comparison between the iPhone and clearer.



Last edited by gslusher on Wed Jan 10, 2007 1:31 am; edited 1 time in total
Reply | Quote
View Name:Guest
Subject:
View Name:Guest
Subject:
Close Name:JimWCB Posts: 301 Joined: 29 Aug 2002
Subject:

Quote
Guest wrote:
It is also the first "iPod" with user replaceble battery!


Where have you seen that the battery is replaceable?

I'd be nice if it was, especially since phone users are used to being able to have a spare charged battery around to continue a conversation. But I haven't seen any mention of it being replaceable today. Not in the tech specs, for sure.


I like the iPhone, but would like a hard drive version with 40-80GB of storage. 8GB isn't going to allow for many movies/tv shows on what is a great video player otherwise.

I'd be on the lookout for a phoneless hard drive iPod based on the new interface, maybe even before the iPhone ships in June.

View Name:Guest
Subject: Meh...
Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: One more thing ...

Note that Jobs said that the iPhone runs OS X. That probably means that it will be open for other developers to make more software. What we saw is like the basic stuff that comes with Tiger.

View Name:Guest
Subject: I got a feature
Close Name:kenaustus Posts: 602 Joined: 27 Jun 2003
Subject:

Personally I believe it's a great product and is going to change the industry. You KNOW that the competition has already sent their engineers and designers back to the labs.

The pricing isn't that bad when you compare it to a 4 Gb iPod + smart phone. Just watch the backorder develop when Apple starts shipping - even if production is already underway.

With OS X included I have a feeling that developers are going to be drooling - especially the ones that develop affordable shareware. Being the first to move small apps and/or widgets to the iPhone opens up a whole new market, and it's one that includes Window users.

View Name:Guest
Subject:
View Name:Guest
Subject:
View Name:Guest
Subject:
Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: The camera

Quote
Guest wrote:
Screw the camera pointing out the back of the thing. Point it towards the user, and put iChat video on the damn thing. It's got WiFi, why not iChat AV? Imagine sitting at a Starbucks (not making prank phone calls) and video chatting with your peeps, remotely?

That was a letdown in my book.


YAW -- Yet Another Whiner

Did you read the comment above? The camera is on the back for a damned good reason. Otherwise, you wouldn't be able to see what you're taking. Have you ever seen a digital camera with the lens and the display on the same side?

The world is full of idiots.

Close Name:gslusher Posts: 2073 Joined: 13 Nov 2002
Subject: A bit self-centered?

Quote
Guest wrote:
Personally, I'd rather video chat with my bad-ass $600 phone. Any choad can take pictures with their phone. I wanna blow grandma's socks off. The camera is pointed the wrong way. Period.


Ah, so what you want should drive Apple and the hell with millions of other people?

How much do you want to bet that there will be an accessory with a mirror? There already is such a device for the iSight on MacBooks and MacBook Pros, plus the software to flip the image. That way, those who want to use it as a chat device can, while most can use it as a camera.

Of course, you are ASSUMING that the camera takes videos. Jobs didn't say that it does. That may be in the works, but we don't know, yet.

View Name:Guest
Subject: 80 gig hard drive? WTF?
View Name:Guest
Subject:
View Name:Guest
Subject: Link?!?!
Close Name:Rainy Day Posts: 607 Joined: 07 Jun 2005
Subject: Camera

The wireless bandwidth is probably not capable of supporting video streaming.

Also, note that they say the iPhone runs “OS X,” not Mac OS X. And this thing probably has some kind of CPU far different from Core. Porting apps may not be so easy, and Apple has made no mention of opening the iPhone platform up to third parties. If they do, they may regulate it like they do iPod games. Don’t expect Joe shareware writer to be producing iPhone apps anytime soon.

View Name:Guest
Subject: I'm Excited
Close Name:WetcoastBob Posts: 82 Joined: 17 Aug 2006
Subject: da Phone

Really!! All I want a phone to do is: PHONE! I do not have time to figure out and learn how all this stuff works. I HAVE WORK TO DO! KISS....Keep It Simple Stupid!

Close Name:buzzin55 Posts: 37 Joined: 28 Sep 2006
Subject: phone?

The next steps: improve the hardware, add speech recognition, transfer screen data wirelessly to a display near you and develop sensors to measure everything. And ... change the name to "Tricorder".

View Name:Guest
Subject: Phone
Close Name:stuartea Posts: 327 Joined: 08 Aug 2005
Subject:

That is neither that ultra slim nor lightweight.


Quote
Guest wrote:
Quote
stuartea wrote:
Yes, I'd liked to have seen a slim light-weight MacBook, but with the iPhone looking amazing, I'm really not that let down.


It is called the macbook pro.



Last edited by stuartea on Wed Jan 10, 2007 5:54 am; edited 2 times in total
Reply | Quote
Close Name:stuartea Posts: 327 Joined: 08 Aug 2005
Subject:

I'll be interested in who they choose to partner with in the UK. T-mobile here are awful. I'm with Orange (Apple & Orange, that would be a good one).

I just wonder if we'll get the same voice-mail support? We're still waiting for movie/TV downloads and it does seem often not all the 'nice' features make it out of the USA.

I think like most, the only thing I saw as missing on day one (Just like to point out, the iPhone looks great, these are just tiny things).

The lack of an iChat/skype or messenger support.


Quote
Guest wrote:
I am very frustrated they have an exclusive contract with cingular, very dumb move in my opinion. I have been with tmobile since 99 and just renewed my contract to get the pearl not long ago and will NOT be switching to cingular though I would gladly cough up the 599 for the iphone.... They need to release with other companys or release a "limited capability" phone (ie: visual voicemail) that is or can be unlocked. It was bittersweet learning of the iphone because of that.

Close Name:sleepygeek Posts: 4979 Joined: 17 Jan 2006
Subject:

Quote
stuartea wrote:
...I think like most, the only thing I saw as missing on day one (Just like to point out, the iPhone looks great, these are just tiny things).

The lack of an iChat/skype or messenger support.
...

This is clearly a sensitive issue with carriers. Apple will have no trouble selling enough iPhones without it. It won't be released if Apple gets the deals with carriers that it wants. Apple is surely saying to carriers: stay out of our core business (handset supply, content distribution, internet services) and we'll stay out of yours (voice & SMS). The threat of wifi/wimax taking the carriers revenue in fairly short order is a constant implied threat in all carrier negotiations. Carriers have 3 choices: a deal with Apple, a competitor has a deal with Apple, and Apple as direct competitor. It's pretty obvious which is the most comfortable of those.

View Name:Guest
Subject: camera wrong way