Apple CFO Fred Anderson Says Apple Is Going For Market Share, Intermediate Goal Of 5%

by , 8:00 AM EST, February 26th, 2003

The man has spoken. Fred Anderson, Apple's financial shepherd, has said that Apple is working to grow market share. The comments came during the Goldman Sachs Technology Investment Symposium being held this week in La Quinta, CA. The event is being attended by a who's who of tech execs, including Apple CFO Fred Anderson. Other tidbits from his speech included a promise of "more and more software" from Apple, and a target of US$8 billion in yearly revenue. From a very short report from the Dow Jones Business Wire:

Apple Computer, Inc. Chief Financial Officer Fred Anderson said the company's aim is to expand its share of the computer market. Speaking at the Goldman Sachs Technology Symposium, Anderson said a "good intermediate" goal would be to reach 5% market share from 3% today.

He also said the computer maker's target is to get to $8 billion of annual revenue. Apple had revenue of about US$5.7 billion in 2002. Users of Macintosh machines from Apple also are "going to see more and more software coming out of Apple," Mr. Anderson said.

These comments come as Apple has slashed prices on its professional PowerMac and PowerBook product lines, as well as reducing prices less substantially on the iMac, eMac, and iBook lines (see links for more information on each announcement). The iPod, the target of revision rumors during recent weeks, has remained at the current price since the current product line was introduced last summer.

The Mac Observer Spin:

We said when Apple cut prices that it was obvious that Apple was intent on gaining market share, but it's great to hear it confirmed by an Apple exec. We'll see if the price cuts and new features are enough to increase sales, but we are even more intrigued that Mr. Anderson is saying that Apple will continue to introduce new software products. iOffice? iFinance? iVoice? iReallyCoolGame? We look forward to seeing what comes out of 1 Infinite Loop, and find it to be a pleasant surprise that Mr. Anderson would let this info out.

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