The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
iPod Mania Continues: Broker Gives Apple Shares a $100 Price Target

iPod Mania Continues: Broker Gives Apple Shares a $100 Price Target

by , 9:45 AM EST, November 22nd, 2004

Broker Piper Jaffray has put a $100 price target on shares of Apple, nearly double what the stock is currently trading at, notes CBS MarketWatch. The firm arrived at the lofty goal after findings from its own survey of iPod users showed that Apple has established a newfound level of brand loyalty and brand interest across its line of products.

"We believe that the remarkable satisfaction with the iPod creates a word-of-mouth wildfire that generates new customer interest in Apple products." At $100 the stock would trade at relatively inflated 37 times the broker's calendar 2006 earnings for the company. "While this multiple is a premium to the comp group, we believe it is warranted given the growth potential of the iPod and its carryover to the core Mac business."

Back in September, Piper Jaffray said it expects Apple will grow its market share in computers in computers over the next two years as a result of products like the iPod and G5 iMac. In October, the firm reiterated that iPod demand will drive interest in Apple's other products. Other firms have echoed the so-called "halo effect," of the iPod, although to date that effect has yet to be realized as Apple sold about as many Macs in the last few quarters as it did in corresponding quarters during the past couple years.


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

Recent Headlines - Updated February 6th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,5:30 PM
Ghostbusters Reboot gets its Own LEGO Kit
4:55 PM
Man Ties String to iPhone and Films Ski Run (Video)
4:45 PM
What To Do When Your Apple Watch Tells You NOT to Eat the Candy Bar
2:56 PM
‘Star Wars’ as a Grindhouse Trailer
2:29 PM
The iPad Pro and Apple Pencil Giveaway
1:26 PM
Apple to Supreme Court: You can Skip Samsung’s Patent Appeal
1:16 PM
TMO Daily Observations 2016-02-05: Streaming the Super Bowl, Time Machine’s Failure
10:57 AM
Want to Watch the Super Bowl on Your iPad for Free? There’s an App for That
9:33 AM
Final Cut Pro X Adds 4K Video Export for Apple Devices
8:55 AM
iOS: That Stupid [Bleep] Siri and Its [Bleep] Nicknames
Thu,10:20 PM
Apple to Accept Some Cracked Screens in iPhone Trade-in Program and Install Screen Protectors
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!