The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Am Tech Research: 'New Products Underwhelming, But Big Picture is Clearer'

TMO Reports - Am Tech Research: 'New Products Underwhelming, But Big Picture is Clearer'

by , 12:35 PM EST, March 1st, 2006

American Technology Research analyst Shaw Wu on Wednesday issued a research report headlined: "New Products Appear Underwhelming, But the Bigger Picture is Becoming Clearer." While Apple's Tuesday product announcements didn't meet his expectations, Mr. Wu wrote that Apple "is making less apparent progress in building a broader digital entertainment portfolio with both its Mac and iPod + iTunes franchises."

Addressing the former, he noted that the new Mac mini is "a competitive compact digital entertainment center ... To us, it screams 'connect me to a TV' with the inclusion of a remote control, GigE, WiFi, Bluetooth, a DVD burner, enhanced Front Row software with Bonjour file sharing and streaming, and more robust display options."

He added: "However, we find its price point at US$799 a little steep. In addition, we would like to see Apple add more features in the future, including PVR recording and TV tuner capabilities, which would arguable make it the most powerful digital entertainment center in the market." Regarding the price point, Mr. Wu later noted: "In our checks, comparable Windows PCs cost around $900-$1,400."

About the iPod HiFi, the analyst wrote: "Apple is entering the iPod speaker space, a product category that's proven to be a hit with customers. To minimize disruption, AAPL is entering the midrange segment with a $349 price point vs. $99 at the low-end and $1,000 at the high-end. The difference with AAPL's product is that it is more integrated and focused on delivering quality and bass in a single package."

While Mr. Wu retained his "Buy" rating on Apple's stock, he noted that "negative investor sentiment and its weak technicals may indicate further share price downside. Absent of technicals, for longer term fundamental investors, we would take advantage of the pull-back to build and/or add to AAPL positions."

At 12:37 PM EST on Wednesday, Apple's stock was selling for $69.23, up 1.08% for the day. Yesterday, the company's shares rose early in trading before dropping after CEO Steve Jobs made his presentation, presumably as a result of lukewarm reactions to the new products that were released.


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

Recent Headlines - Updated July 28th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Mon,10:42 PM
Google Brings Higher Resolution Satellite Imagery to Google Earth and Maps
9:10 PM
Google Bloks Will Offer Kids Hands-On, Collaborative Programming Concepts
8:44 PM
PRE-SALE: The Complete iOS 10 Developer Course at $29
5:15 PM
Game Foul: Ford Dealership Steals Firewatch Art
5:04 PM
TMO Background Mode: Interview With Symply Co-founder and President Alex Grossman
3:20 PM
iPhone 7 Sans Headphone Jack: The Debate Continues
1:58 PM
TMO Daily Observations 2016-06-27: AAPL, Brexit, Google Blocks
11:58 AM
Google Ready to Try Apple’s Tactics with New Smartphone
9:33 AM
Apple gets its Rainbow on for SF Pride Parade
Sun,12:18 PM
MGG 611: Troubleshoot & Resolve Your Mac & Apple Issues
Fri,7:00 PM
Apple Kills the Thunderbolt Display - Will the Mac Pro Be Next?
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!