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Analyst: DRM-free Music Good for iPod

Analyst: DRM-free Music Good for iPod

by , 7:55 AM EST, February 7th, 2007

Steve Jobs's open letter against DRM blames the recording labels for the copy protection embedded in digital music tracks. Should the labels ever agree to distribute online music without copy protection, that would translate into a win for the iPod, according to Piper Jaffray analyst Gene Munster.

The open letter from the Apple CEO was posted on the company Web site on Tuesday, and is generally assumed to be a response to demands from European countries to open the copy protection used at the iTunes Store so that other companies can sell iPod-compatible music downloads and iTunes-compatible players. Apple claims it can't open or license its FairPlay technology without risking violating contracts with the recording labels, and would prefer to remove DRM altogether - something the labels aren't likely to agree with.

"In posting this letter Jobs is making a statement that Apple does not advocate DRM - it is the music companies that require its use," said Mr. Munster. "Therefore, Jobs absolves Apple of the criticism of a 'closed' system and redirects it toward the music labels."

If the music labels agreed to sell songs without built-in digital rights management technology, the big winner would be Apple.The iPod+iTunes combination already controls over 70 percent of the market, and that number would likely climb if the player wasn't limited by incompatible copy protection schemes.

Mr. Munster commented "Consumers choose a device first and a music service second. Apple is confident, justifiably given the iPod's leading market share, that increasing usage of online music services based on an open platform will sell more devices and most of those devices will be iPods."

Even if consumers purchase an iPod, but use download services other than iTunes, Apple still comes out ahead. The increase in iPod sales will more than offset the loss of customers to competing music services.

Mr. Munster is maintaining his "Outperform" rating and target price of US$124 for Apple's stock. Apple is currently trading in the pre-market at $84.47, up 0.32 (0.38%).


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Observer Comments

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Close Name:KitsuneStudios Posts: 2490 Joined: 25 Oct 2001
Subject:

Quote
The iPod+iTunes combination already controls over 70 percent of the market, and that number would likely climb if the player wasn't limited by incompatible copy protection schemes.


I have to take exception to this.

For one, copy protection is only part of it; the iPod would still have to recognizer the WMP music format, which is a limitation in itself.

The other point is that to my knowledge, the iTunes music store is still the largest and most complete catalog of music out there. That said, there are probably bigger selections of TV and movies available elsewhere.

The Zune and other WMP devices would probably benefit more from the DRM elimination, since it would eliminate the barrier between "PlaysForSure" and "PlaysOnZune" WMP stores, as well as access to the iTMS.

Close Name:Guest
Subject:

Why should the iPod recognized windows media format when a plan MP3 or MP4 (ACC) is more universal. Widnows media format is Microsoft's way of locking you into windows.

Close Name:Guest
Subject:

Quote


I have to take exception to this.

For one, copy protection is only part of it; the iPod would still have to recognizer the WMP music format, which is a limitation in itself.

Think: if Apple is forced to open its DRM, then other formats, notably WMP, will be forced to open theirs, too. The iPod audio decoder chips are WMP-ready, all they need is the license to decode.

Close Name:Bosco Posts: 1002 Joined: 03 Jun 2002
Subject: Misses the point

OK, you guys have a story up about the Norwegian regulator's response this morning. Deadline to come up with a proposed solution is March 1. So that's really what this is about. Apple's only solution is to pull the plug on Norway.

As usual, Munster is shallow and delusional. There is no scenario under which Apple's iPod marketshare can actually increase, other than some general licensing scheme ala Microsoft Windows. There are too many devices and form factors coming online for low prices that play music nicely. iTunes, the iTunes Store, the iPod accessory market (including home theatre and car stereo) can slow the slide and cement iPod's niches, but there is nowhere to go but down from 75%. As I said before, my Sanyo M1 phone is better for podcasts for me than any iPod. Still like iPod for music and for my car stereo, but I've found a better device for some other things. I think others will too, eroding Apple's market share.

Close Name:Guest
Subject:

[quote="KitsuneStudios"]

Quote
...
I have to take exception to this.

For one, copy protection is only part of it; the iPod would still have to recognizer the WMP music format, which is a limitation in itself.


I don't think they would. WMP is a proprietary format from Microsoft. While it is openly available for licensing, and can be used without DRM, it is not as 'open' a standard as MP3 or AAC (MP4) (Yes, I know they are owned by a group of companies, that is much more open then being owned by and under the helm of one company...). I think it is the other music stores that would change what audio format they sell, not the other way around...

Close Name:deasys Posts: 296 Joined: 08 Apr 2003
Subject:

Quote
Bosco wrote:
iTunes, the iTunes Store, the iPod accessory market (including home theatre and car stereo) can slow the slide and cement iPod's niches, but there is nowhere to go but down from 75%


So, it's all over now but the shouting, Bosco?

It's hard to believe, but you're an even worst analyst than either Wu or Munster. You make them look good.

Close Name:Bosco Posts: 1002 Joined: 03 Jun 2002
Subject: No brainer

Quote
deasys wrote:
So, it's all over now but the shouting, Bosco?

It's hard to believe, but you're an even worst analyst than either Wu or Munster. You make them look good.


OK, time for a bet. Any takers on whether Apple's MP3 market share with iPod will be lower a year from now? You bet it's same or higher. I bet it's lower. I'd even give you 5 points. I'd even look at the non-Zune market, although it won't make a difference. This is a total no brainer (for me).

Apple will still be dominant in Feb 2008, but not as dominant as it is now. There are too many ways that others can compete (price, features, etc.). There are so many established and upstart companies trying. For example, what would it cost SanDisk or Lexmark to add an MP3 decoder, amp, and earphone plug to their ubiquitous flash drives? Answer: not much.

When you have an analyst claiming that Apple can actually increase market share in MP3 players right now, what you actually have is a heavy crack smoker. Please, take me up on the bet. I can always use money.

BTW, in talking to the Financial Times, Munster said, “My bet is, at the end of the day, the record labels want some form of DRM.” He's talking out both sides of his mouth, telling them it ain't gonna happen and telling us if it does market share will go up. What a tool.

Close Name:gslusher Posts: 2088 Joined: 13 Nov 2002
Subject: Need some precision

Quote
Bosco wrote:


OK, time for a bet. Any takers on whether Apple's MP3 market share with iPod will be lower a year from now?


Apple doesn't sell MP3s. In fact, almost no one does.

Close Name:Terrin Posts: 414 Joined: 29 Jan 2006
Subject:

I think you are on crack. First, Sandisk and Microsoft are the only companies in good enough position to compete with Apple on price. Apple, you see, gets volume discounts and was smart to prepay for its flash supply until 2008. In addition, it owns stock in Samsung, which makes some of its chips. Sandisk is the only MP3 company that actually makes the flash drives, so yes, it can compete on price, as it has a supply. Microsoft has a cash hoard, so it can afford to lose money.

Apple, however, will be coming out with better devices, so utilizing the technologies in the iPhone, I am sure. It will continue to drop prices, or at least add features to the Nano and Shuffle, which are very price competitive.

Come on, Apple sold 21 million of these things in the December quarter, when the average estimate was 18.

For what it is worth, copyprotection makes Zune's squirting feature useless. Fifty percent of the songs cannot squirt because of DRm restrictions. Moreover, only idoits would buy such a device when it lacks many of the important features of the iPod (e.g. ability to be used as a hard drive, alarm clock, through a TV, and game system).


Quote
Bosco wrote:
Quote
deasys wrote:
So, it's all over now but the shouting, Bosco?

It's hard to believe, but you're an even worst analyst than either Wu or Munster. You make them look good.


OK, time for a bet. Any takers on whether Apple's MP3 market share with iPod will be lower a year from now? You bet it's same or higher. I bet it's lower. I'd even give you 5 points. I'd even look at the non-Zune market, although it won't make a difference. This is a total no brainer (for me).

Apple will still be dominant in Feb 2008, but not as dominant as it is now. There are too many ways that others can compete (price, features, etc.). There are so many established and upstart companies trying. For example, what would it cost SanDisk or Lexmark to add an MP3 decoder, amp, and earphone plug to their ubiquitous flash drives? Answer: not much.

When you have an analyst claiming that Apple can actually increase market share in MP3 players right now, what you actually have is a heavy crack smoker. Please, take me up on the bet. I can always use money.

BTW, in talking to the Financial Times, Munster said, “My bet is, at the end of the day, the record labels want some form of DRM.” He's talking out both sides of his mouth, telling them it ain't gonna happen and telling us if it does market share will go up. What a tool.

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