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Analyst: Mac to Gain More Market Share

by , 9:40 AM EDT, April 30th, 2007

The release of Microsoft's Windows Vista operating system may have impacted Mac sales, but Apple's still gained some market share and will likely continue to grow, according to Piper Jaffray analyst Gene Munster. The release of new Macs, Mac OS X 10.5, and other products will help drive that growth.

"Strong Mac sales in Apple's March quarter enabled the company to gain share despite stronger than normal PC sales," Mr. Munster said. "With Apple heading into three quarters of significant product releases (iPhone, Leopard, new iPod) and the education buying season, we expect year-over-year market share gains to continue."

Based on IDC data, the Mac held 2.6 percent of the market in the first calendar quarter of 2007. During the same quarter last year, Apple held 2.1 percent of the market.

Since Apple already has a strong position in the portable computer category, the company has a prime opportunity to gain additional market share as more consumers switch to laptops from desktop systems. The iPod and iTunes are also luring new customers to the Mac platform.

Mr. Munster commented "iPod and iTunes users are increasingly switching to Macs because they offer superior media management. And with iPhone and Apple TV, Apple has carried its lead in music into two new product categories. These products will further expand its footprint in a market with growing demand for simple solutions for digital content management.

Mr. Munster is maintaining his "Outperform" rating and target price of US$140 for Apple stock. Apple is currently trading in the pre-market at $100.15, up 0.23 (0.23%).


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

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Subject: Does it really matter?
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
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Guest stop acting like a Blu-ray association press person. Your post attempts to imply that Apple's sale are declining, but in fact they are growing faster than the rest of the PC industry. Any reason you didn't mention Apple's 4.1% marketshare from Q3 05 or their 6.1% marketshare from Q3 06?

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Close Name:nealg Posts: 120 Joined: 22 Mar 2006
Subject: the numbers...

in this article are world wide numbers of market share. The numbers you are quoting are US market share numbers. Sequentially, Apple's worldwide numbers went up from 2.5 to 2.6% even though Vista was introduced and supposedly created a spike in pc sales on the Windows side. It is also not fair to compare it to the march 06 quarter since those numbers were artificially depressed after Apple's Intel switch announcement.

Neal

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