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Analyst: iPhone Hits Competitive Price Point

by , 8:15 AM EDT, June 27th, 2007

At US$499 and $599, the iPhone might seem like an expensive option for a cell phone, but when comparing the cost over the required two-year service plan, Apple's combination iPod and smartphone can cost less than similar products. Piper Jaffray analyst Gene Munster sees the aggressive iPhone service plan prices as a plus to help draw more customers into the AT&T fold.

"The service plans are about 25 percent cheaper than we had been expecting," he said. "Which is a positive, as it removes one of the barriers to entering the market."

Mr. Munster compared the overall two-year cost of owning a 4GB iPhone for a new customer to the cost of purchasing other smartphone offerings from AT&T, the exclusive carrier of the iPhone. Adding together the $499 phone price, plus the $36 activation fee and mid-range $79.99 monthly service fee, the iPhone costs $2,419 over two years. In comparison, the BlackBerry Pearl comes in at $2,429, and the BlackBerry Curve will cost $2,479.

Whether or not Apple will have enough units on hand for the June 29 launch, dubbed iDay, remains to be seen. Mr. Munster estimates that Apple's largest retail locations could have as many as 10,000 iPhones on hand, and that there may be at least 1 million units available in the retail channel. He expects that Apple and AT&T could sell upwards of 200,000 units in the first two days of availability, but added "Adequate supply could provide upside to our June quarter numbers of 200,000 units."

Mr. Munster is maintaining his "Outperform" rating and $160 target price for Apple's stock. Apple is currently trading in the pre-market at $120.53, up 0.88 (0.74%).


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

  

Observer Comments

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View Name:Guest
Subject: Even More Expensive Than You Think
Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Not as simple as it seems

Quote
Guest wrote:
http://gizmodo.com/gadgets/apple/finally-confirmed-what-the-iphone-doesnt-have-272571.php



despite the great reviews from almost everyone today…



• Songs as Ringtones
• Games
• Any flash support
• Instant Messaging
• Picture messages (MMS)
• Video recording
• Voice recognition or voice dialing
• Wireless Bluetooth Stereo Streaming (A2DP)
• One-size-fits-all headset jack (May have to buy an adapter for certain headphones)

Stuff we already knew it didn't have
• 3G (EV-DO/HSDPA)
• GPS
• A real keyboard
• Removable battery
• Expandable Storage
• Direct iTunes Music Store Access (Over Wi-Fi or EDGE)


1. Songs as ringtones? Thank heavens! It's really annoying to hear some hard rock song come blaring out when someone's cell phone rings. In any case, how do you know that won't be added soon?

2. Games: a real battery-eater. You might end up like a guy I ran into, playing a game on his Treo. A call came through and his battery died. (The Treos have shorter battery life than an iPhone, BTW.)

3. It has a standard headset jack. The problem is that some cell phones use a different (smaller) jack. Those are the non-standard phones, not the iPhone.

4. 3G: that would be good if you live in an area where it's available, as long as you're willing to sacrifice battery life.

4. Lots of phones don't have GPS. No Treo does, for example. Many Blackberries don't, either. (More have the capability to use a Bluetooth-enabled GPS receiver, so you have to carry two devices around.)

5. Real keyboard? Who cares? I used a Palm Tungsten C for several years. It has a "real" keyboard. It was (literally) a pain to use. I much prefer the virtual keyboard on my Palm TX. Do watch the keyboard video before you decide that a virtual keyboard is a drawback.

6. Removable battery: Maybe it doesn't need one. The Treos do because of their battery life--up to a bit over 4 hours talk time, though, in practice, a lot less. From what I could find, the BlackBerries have even less talk time. The iPhone, using the same criteria, has up to 8 hours talk time.

7. Expandable storage: Well, Mr/Ms Guest, when a basic Treo has about 60MB accessible internal storage, or a typical BlackBerry has only 64MB TOTAL, it NEEDS expansion. They use SD or micro SD cards, which go up to 2GB, vs the iPhone's built in 4GB or 8GB. I don't know if the Treos support SDHC cards, which only recently have been available in 4GB and 8GB sizes. You have to factor in the cost of that card with the phone. Also, guess which is the top-selling music player? The *4GB* iPod Nano.

8. Direct iTunes Store access. Not yet. That's mostly a software issue.

Thus, to get the same battery life, storage, etc. that the iPhone has, you'd have to spend:

Treo 700 or 750: $299
2 2GB high-speed SD cards: $65
Extra battery: $50

Total: $414

See?

View Name:Guest
Subject: How do you know that won't be added soon?
Close Name:gslusher Posts: 2001 Joined: 13 Nov 2002
Subject: Re: How do you know that won't be added soon?

Quote
Anonymous wrote:
What a cop out. Let's limit the user's choices and call that a good thing. Well, it is the Apple model after all.

For that matter, take ANYTHING you like about the iPhone, it is now a benefit of every other phone, because, how do you know that won't be added soon?


Want some cheese with that whine?

Because they cannot. No other manufacturer has a multitouch screen. No other manufacturer's phones can use songs from the iTunes Store.

If you don't want an iPhone, then don't buy one. It's that simple. Stop whining. You're like one of my college roommates who complained that Ferrari had "ruined" their latest model. Of course, he was driving a beat up old TR-4.

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Close Name:Intruder -   TMO Mac Specialist Posts: 2835 Joined: 07 Jul 2004
Subject:

JimB12, not feeling brave enough to post under your login these days? Or is it that you don't want your anonymous posts attributed to you? I notice that you become much more confrontational when you are hiding behind the cloak of anonymity.

View Name:Guest
Subject:
View Name:Guest
Subject:
Close Name:macinnerd Posts: 1613 Joined: 15 Jun 2005
Subject:

Hey, can you just stop bickering about, all of you?

It's really annoying to read this kind of article 'comment'...

View Name:Guest
Subject:
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