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AmTech Reinstates AAPL Buy Rating, Ups Target Price

by , 11:05 AM EDT, May 5th, 2008

American Technology Research analyst Shaw Wu reinstated his "Buy" rating for Apple's stock on Monday and boosted his target price from US$175 up to $210. Mr. Wu had lowered his rating to "Neutral" just a day before Apple's second quarter earnings report.

Prior to Apple's positive quarterly earnings report, Mr. Wu voiced concerns over how much investors were expecting from the Mac, iPod and iPhone maker. He also expressed concerns over the company's high valuation and stock volatility.

"We overestimated the potential negative reaction on the quarter and in hindsight should have moderated our near-term posture rather than downgrading," Mr. Wu said. "While Apple shares will likely remain volatile and may offer a better entry point, we need to align our rating with our longer term view on fundamentals."

In the short term, however, Apple is likely to experience a "product vacuum" while customers await the arrival of new iPhone and portable Mac models which he expects will appear in the second half of 2008.

Looking forward, Mr. Wu sees a positive outlook for Apple since consumers will be looking for easy to use multimedia devices. "Integrating technologies into products that are simple and elegant has continually proven not to be easy," he said. "Apple is an innovator and integrator of technologies. No supplier does this better than Apple and no competitor has better vision on where consumer markets are headed."

Apple is currently trading at $184.9301, up 3.9901 (2.21%).


If you are interested in Apple's stock, join our forum members in the Apple Finance Boards, a moderated forum for Apple Investors and people who are interested in Apple's financial dealings. For other stories regarding Apple's stock activity, visit our updated Apple Stock Watch Special Report.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:vasic Posts: 215 Joined: 09 Aug 2005
Subject: That was quick

I'm sure there will be plenty of Apple fans bashing Mr. Wu on this, but please keep in mind; Mr. Wu was one of the very bullish analysts throughout last year. This includes January this year, when AAPL sank 40%. Two weeks, ago, AAPL was looking at extremely rapid recovery, and at the end of a disastrous quarter for the US economy, it was just not prudent to expect Apple to beat the Street expectations by that much. Thus, Mr. Wu recommended caution (he didn't d 'Sell'; just 'Hold'). Having heard the very strong rumours about iPhone 3G in the weeks since, he can now comfortably recommend AAPL again without reservations.

Anyone who listened to Mr. Wu during last year would be swimming in AAPL profits by now. Last two weeks could have lost them no more than about 8%, compared to close to 100% gains in one year.

View Name:Guest
Subject: How wrong
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