Amazon's grand adventure in the smartphone market was short lived and disappointing. The online retailer has laid off the team working on its Fire Phone, and has scaled back some of its other hardware projects, too.
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Fire Phone's failure isn't any surprise. Amazon focused on driving its own sales instead of enticing potential customers with a great smartphone that also happened to link to the company's online store. It's too bad smart engineers lost their jobs for designing exactly what the company wanted.