Apple's iAd service for selling advertising space in apps and on iTunes Radio finally added the ability to buy ads for the company's streaming music service without first going through the iAd sales team. The new system uses the same Workbench utility app developers rely on to push relevant ads to their customers.
The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →
Apple wants to make sure iTunes Radio is an appealing option for advertisers, and making it easier to target listeners with appropriate ads is one way of doing that. Apple says it isn't sharing any listener information with advertisers, which is good news for those of us who don't want to be the product yet again.