2007 Expo Special Report #1

· by · Dr. Mac's Rants and Raves

Reporter's Notebook: Part I

The events leading up to the keynote

Things have been so hectic here at Macworld Expo in San Francisco that this is literally the first time all week I've had time to sit down and write. Here's how it's gone so far...

After a rollicking band rehearsal with the Macworld All-Star Band on Saturday night, my first official activity in San Francisco was a briefing by Microsoft on Monday morning. Their big news was that the next version of Office, Office 2008 for the Mac will be out in the second half of 2007. And, of course, that it will be a Universal Binary optimized for both PowerPC and Intel processors. Since my 11AM briefing was their first of the day, I was among the first to see the actual software in action. While it's nowhere near final, the demo was still pretty impressive. New Mac-first, Mac-only features like Publishing Layout View and My Day (see pictures below) are primarily aimed at making common tasks, such as creating a cover page, table of contents, header, footer, table, or chart, easier to accomplish. Furthermore, for the first time the Office interface is truly Mac-like, and no longer looks like it was kidnapped from Redmond or Round Rock.


Office 2008 Publishing Layout View: Easier to use and Mac-like, too.


My Day, a new Mac-first/Mac-only addition to Office, makes it snap to see your day at a glance.

While what I saw of Office 2008 for the Mac looks promising, it was hard to get too excited about it given that it won't ship until the second half of 2007.

Since my briefing with the Microsoft Mac Business Unit was my only real "work" on Monday, I had an early dinner with the boys from Backbeat Media and went to bed early, knowing I'd be waking up really early for the Tuesday morning keynote.

Sure enough, at the crack of dawn Tuesday I was outside San Francisco's Moscone Center, waiting to be admitted to the long-awaited Steve Jobs' keynote.


Two hours before the keynote began, the line outside the Moscone Center stretched as far as the eye could see.

Around 7:30AM we were ushered into a holding pen inside the cavernous building where we were sequestered until nearly 8:45AM.


One hour before the keynote began, the line inside the Moscone Center stretched as far as the eye could see.

Then, after milling about in the holding pen for the better part of an hour, we were herded up an escalator and into the main ballroom for the keynote at long last.


The herd on the move to the main event.

I found a comfortable seat in a row with plenty of legroom and made myself comfortable. Shortly thereafter the lights went down and Steve walked onto the stage without fanfare nor introduction, where he was greeted with a thunderous ovation by the faithful.

To be continued...

In the next installment, Reporter's Notebook: Part 2, I'll tell you all about the keynote proceedings and product announcements, and my hands-on encounter with an actual iPhone.

Bob LeVitus

Bob LeVitus

Bob LeVitus, often referred to as ?Dr. Mac,? is considered one of the world?s leading authorities on the Macintosh and Mac OS X and has been one of the Mac community?s most trusted gurus for almost twenty years. He?s known for his trademark humorous style and unerring ability to translate ?techie? jargon into usable and fun advice for regular folks. A prolific author, LeVitus has written or co-written over 60 popular computer books and has sold more than two million copies worldwide in at least a dozen languages. His recent titles include: iPhone For Dummies 2nd Edition, Mac OS X Leopard For Dummies, and Microsoft Office 2008 For Mac For Dummies, all for Wiley Publishing. LeVitus is currently a columnist for the Mac Observer and the reviews editor for the iPod Observer. He's also a columnist for the Houston Chronicle and has been since 1996, penning the popular Dr. Mac column every Tuesday. While LeVitus has seen his work published in more than a dozen computer magazines over the past eighteen years, including: a three- year stint as Editor-in-Chief of the irreverent and unpredictable MACazine; four different columns in MacUser magazine?Beating the System, Personal Best, Game Room, and the Help Folder (with Andy Ihnatko, and later, Chris Breen). Though best known for his writing, he?s also dabbled in broadcasting with a radio show (Inside Mac Radio, CNET Radio, 2001-2002) and a television series (Mac Today, Syndicated, 1992?1993). In addition to his writing, LeVitus runs a consulting business that provides expert technical help and training to Mac users anywhere in the world, in real time and at reasonable prices, via telephone, e-mail, and/or its own unique Internet-enabled remote control software. If you?re having a problem with your Mac or want to learn how to do almost anything with it, point your browser at: http://www.boblevitus.com. Always a popular speaker at Mac user groups and trade shows, LeVitus has presented more than 200 seminars, workshops, conference, and training sessions in the U.S. and abroad, including keynote addresses in three countries. (He also won the Macworld Expo MacJeopardy World Championship three times before retiring.) His most recent foray is a blog for the nice folks at Wiley Publishing/Dummies Press. You'll find it here: http://blogs.dummies.com/drmac/. Prior to giving his life over to computers, Bob worked in advertising producing television commercials, radio spots, and print ads at Kresser & Robbins and SelecTV. He holds a B.S. in Marketing from California State University and currently lives in central Texas with his wife, kids, and a plethora of pets.

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