Adobe has shown a version of its Flash media software that adds DRM and allows content providers to restrict copying or force the viewer to view an ad before viewing, according to the BBC News on Monday.
The Flash plugin, developed originally by Macromedia, and now owned by Adobe has long allowed computer users to view video within their Web browser. Recently, the popularity of YouTube has made Flash even more popular and secured its dominance. (So popular that Microsoft has recently announced a competitor, Silverlight.)
Now, Adobe is promoting the ability to include DRM within their Flash player.
"Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.
The new version will remain free for both Macs and PCs.