Analyst Bumps Apple Target Price to $110

· by · Apple Stock Watch

ThinkEquity analyst Jonathan Hoopes is predicting strong holiday sales for Apple Computer, and should lead to a strong first quarter for the company. He estimates Apple will show US$1.45 billion in retail store sales for the quarter, according to Forbes.

ThinkEquity conducted a survey of 28 Apple retail stores over eight states on November 24, "Black Friday," and counted as many as 1,750 visitors per hour with an average of eight purchases per 100 visitors. Mr. Hoopes commented "The overwhelming majority of purchases fit into a small bag. That said, demand for CPUs (notebooks and desktops) and larger beyond-the-box items (such as printers) also appeared healthy."

Apple stock also hit a 52 week high of $93.16 for a short period on Monday.

Mr. Hoopes raised his target price for Appleis stock from $100 to $100, and is maintaining a "Buy" rating. Apple is currently trading at $90.32, down 1.31 (1.43%).

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Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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